pe6o's blog

no need for silly analysis or synthesis or juxtaposition. just coffee glory:

1993: vintage jovial method of submissive characterisation of a product's effect



2009: marketing the product with the subtleness of the magical and adventurous art:



Yes, apparently there was no need of the mentioned above. But the coffee is glorious :)

in Januar days, remember, August is September

On the eve of Christmas, probably should have just called it Christmas Eve, decided to infuse you with some little vintage succulent bit of the holiday's magical commercials' past, the vintage Coca-Cola one which I grew up with, and the latest magic incorporated in the ads. Can you already sense the difference between?





Season's Greetings everyone from Kozloduy, Bulgaria :)

After two days of pleasant relaxation through the revelation of this song, decided to share it with you: Ruth Koleva - Close



Ruth Koleva has become a widely known artist in 2009, following her unfortunate voting off in the Bulgarian Music Idol, then participating in the best media viral campaign for the biggest bg telecoms @ Fara09, upon which, after watching the video below and exploring the above embedded link, will show you how many awards has won in our very modest but rich in world class ad campaigns country.



Appealing with her feminine look and hardcore tattoos, she is one true Artist. Salute and happy Closer holidays everyone:)

Yes, I am leaving DE, Erlangen. For two-three weeks. Recap of the last 3 months:
Hours were crawling, days were passing, the months - flying. So much to see here and so not enough time. So much to give here and so much to get back. I tried to at least. Got to know many fellow lovely Bulgarians. Got to know some really nice Germans. Got to dance traditional Bulgarian folklor. Got to drink 10s of Jagermeister shots. Got to like. Liked to get. Oh and AREVA, my purpose here, of course: AREVA has been a crucial milestone in my development and will continue to be for the next three months. I've grown up in my view of the what-the-hell-is-waiting for us after graduation. From the work itself through the embedded longing for the lunch break and to the joy of completing something. Joy that should be very apparent below. But it ain't. Because the two months @ Saatchi has given me tremendously more in merely intangible value that anything so far. And I don't know If I want to be otherwise. Saatchi team - I damn Love you. You left me to this:




I am definitely looking forward after Christmas for more adventures here. Weil in adventure kann Mann ihn finden. Pure DEnglish:)

14/12/2009: Someone makes a group in Facebook, names it "Fuck Bulgaria".
I was just wondering, why did we need probably one stupid chilidsh Turk/Bulgarian in no soul place to provoke our sense of patriotism, our true passion about our country and its history through the most rapidly increasing Facebook group: "We are against "Fuck Bulgaria", a group that for one day gathered more than 50,000 members, whereabouts the country is not more than 7 million. This is the group:



And what the first couplet from the visible part of the supposingly Turkish group says is something like:
You do not fear and the red flag
which swims at these dawns,
does not burn last January
which smokes upper before burning.
The star shaped,
will shine she is my and
she is my nation however.

What I can reconcile from this is a patriotism in itself. But why then "Fuck Bulgaria". Why not FUCK yourself. Whether Bulgarian or Turk. Whether provoker or messanger. Fuck off.
***
Now there are 52,000 really angry Bulgarians. That is in 5 minutes.

today's big hype in Twitter, in my credosphere, was about the Most Contagious 2009, a pdf created by the @contagiousmag that comprises in 16 different sub categories the superb contagiousness of the really, really good ideas. Again, was pleasantly surprised to recap what I have seen throughout the year, prompted by the power of social media, some of which I have talked about:

The personal lovemark Adidas, presented here, with this amazing new concept:


Carousel's big Cannes Lions hit, mentioned here:


Further more there are recaps of amazing recent stuff like the marvellous IKEA campagin on Facebook for promoting their new shop:


An the beat goes on and on and on. Urgently contagious pdf file. Good job!

Yesterday somebody told me that due to the Dance show we had to do, I had to cut the sea shell thing I have on my neck, so warm-heartedly given to me by Anna, and I joked I can't because I was from the mermaid mob. Then I thought it had very sentimental value, that it carries the memories of many stories







But today I heard another mermaid story.
One that OUT-VALUES what we merely call our given for granted life. I personally believe that we should embrace the testimonials from this unique girl, who knew she would not live more that 10 years of age and EVEN SO she lived her life to the fullest:



Rest in Peace x

Newmarcomm is what I will name the new way of marketing communications that is happening at every second and at every place to probably every one of us. The power of social media has risen in vast and different branches or medium through the power of interactive content, content that engages you to communicate with the brand.

I strongly recommend to follow Mashable.com - the Social Media Guide, as they call themselves and discover for yourself, if not yet, what is going on with the world around you. One of the latest posts is about The 10 Most Innovative Viral Videos of 2009, where I took personal joy to understand that not only I have seen every of them by one way or another, but that they were indeed interactive in their marketing purpose!

Few examples:
Pure engagement, creative idea and brilliant video techniques resulted in this highly disputed viral of Samsung:



After understanding by accident that his quitar has been thrown and broken by United Airlines staff, this guy decided to make a song and upload it on youtube. Result - the biggest negative PR in years and a massive viral that circulated the world:



And I will leave you, if you are a time spender, with this not at all hidden but so engaging and beautiful 12 minutes, prompted by my dear friend Antonio, that won Cyber Lion in so beloved Cannes Lions this year and that sums up what I call very Newmarcomm:



Hope you've enjoyed. Anticipate much more:)

With the time turning so quickly cold as a hot pancake after microwave, poeple start staying more in home and start thikning of 2 major things - Christmas, apparently for the Christians, and secondly looking to the inner self saying "How the FUCK has that Year Passed". And probably tasting the cold pancake after that...

I started this blog more than 6 months ago, just for the personal sake of uploading some fun ads and with the hidden idea to document my development in Saatchi & Saatchi. Then it became a hobby, then an addiction, now it's source of reflection, a mirror to that inner self.

Now I am working in AREVA, Germany, as a Business Strategy Intern, still keeping posting about me and the succulent ads. But I realise that this is not enough. I was missing something. I am missing something right now.

I can clearly remember how excited I was after receiving the very first formal reflection of my advertising passion, after me and Gox had collaborated in a very intriguingly committed way. I can remember as well how much has Saatchi & Saatchi given me, reflected in small appreciation gift I made for them.

And this is how I discover my passion. But now, at the very verge of reflecting what the hell I want to do and how I want to do it, I realised one very important thing - self promo is the magic trick. This is what explores you before the others as well as before you. Self promo is the way you act, you think, the way you present your beliefs or rather represent yourself.

Saatchi's best example of self promo this summer is so sincerely and equivocally presented in this ad:



and I believe that it has inspired me to achieve or at least to strive to achieve something with myself. The slogan, that goes something like "If your thinking is unburdened" for the sake of attracting interns to the company, has developed in me my very honest credo: Striving to be better, which I have endorsed not once in this blog.

So, in this line of thoughts, I acknowledged, that what I was missing is hidden only somewhere in me. Somewhere where is yet to be discovered. And although I actually did self promoted myself and my blog, and my beliefs and my experiences through this very reflective post, I know that my credo lies within me and my search for the missing thing, for the most anticipated thing. Probably how to keep that pancake warm and tasty!

So, thank you for Your Time :)

Took me some great time searching for the best diversification of sexy lingerie ads and honestly I will do it again!
Now, lads - enjoy! Lasses - learn and strive!

Taste: German/Asian
Model: Miriam Wimmer
Agency: Glow Berlin
Brand: Liaison Dangereuse
Music: N/A



Taste: British/Australian
Model: Kylie Minougue
Agency: CDP-Travissully
Brand: Agent Provocateur
Music: Main offender - The Hives



Taste: French/Swedish
Model: Emmanuelle Béart
Agency: N/A
Brand: H&M Underware
Music: Le Plus Beau Du Cuartier - Carla Bruni



I think I have had a great Sunday blogging. Have you?;)
"Your sex is on fire..."

how could you not want to work for that?!:



tomorrow, a Sheffield Hallam University placement support tutor will be visitng me at AREVA, to make a formal report on my development. I was thinking of switching the constant futuristic corporate image-enhancing female voice in the cutting-edge lobby with the music from this ad and start dancing the AREVA dance, that sadly nobody has ever had the priviledge to see yet. Yeah, what a welocming would be. Pure energy;)

I believe that if everone carries with him even the sightest bit of happiness and LOVE that is abundant in this amazing ad, we would live in one trully awesome world:



I cant stop watching it. I cant stop thinking how good this ad is. And it goes beyond its marketing purpose. It is a cult to the human improvement. Its shows us that happiness is right where we are even if we are not able to see it. It explicitly throws at out face the integrity of the world! The underlying motive here, for us, for You, is just to acknowledge the world around you better and start feeling that integrity. For if you Strive to be better, you will always be Better!

Ok, think you need to watch it again ^^^ this time the 2009 LOVE edition:



Boom De Ya Da, Boom De Ya Da...
:)

my currently most favourite music. whata a tune. of course incorporated in an ad. the jovial, escallating, contagiously satisfactory tune has almost entirely merged with the ideals of the ad. Because for establishing who are they and who is the customer, you, while positioning a new phone in the most heaviliy densified global market is a goal to get envious for and same one that needs powerful and remembering messages:



I said almost entirely, because the purpose of saying constantly "You" for establishing the personal connection with the brand might get just slightly bit off the point when constantly emphasized. Honestly, this blog is not for critisizing any ad, for it is art in its essense, but for the marketing wrap of this art product, you don't want to get a thousand ribbons...

Link to the song >>>> Nina Simone - Sinnerman (Felix Da Housecat's Mix)

Therefore, the following add-up just sucks the slightest deviation of perfection out of the previous and serves its beautiful transition of showing what you are, through what you need, to what their product would deliver: You



Hope that anyones gets Me. And I am You:)

It's very satisfying and intruguing to finally meet the root of your lovemark. It happened to me just several hours ago, standing in front of the Herzogenarauch's World Headquarter of ADIDAS and the Beautiful outlet...



...feeling the anticipation of the world inside running right to my toes. after watching Celebrate Originality tv ad, part of the late 2008 campaign for re-bursting the Originality series of the brand, I felt in love of it sensuality.

It is even more astonishing what does the lovemark keep as a mistery: This Frankonian place is the bithplace of another of the world's most famous brand - PUMA, who's creator Rudolf Dassler happened to be the brother of Adidas one - Adolf Dassler. They both split their original mutual business after the WWII, due allegedly to a betrayal. Since then the two brands are in constant familiy war, which boosted competitiveness that resuled only in world wide favourability. Yet, Adidas keeps the friendly and brilliantly ironic competitive tone:



But the most important feature of the Adidas brand for me, that Puma does not possess, is its intimacy, because the normal green stripped polo, that I just bought, is making me feel proud, comfortable, self-assuring that I belong to the brand and the brand belongs to my tastes. The closeness and intimacy created is what any witty brand manager should constantly seek for, being the best prerequisite for establishing it as a lovemark.

In that line of thought, no wonder the Australians from Lifelounge Ad Agency have created this outdoor, which idea was laid upon the all-day-dreaming about the three virtues of the beloved mark: sensuality, mistery and intimacy:



Yes, indeed this brand is a personal favourite. And yes, it might not be more special to me than it is to the billions of Adidas lovers, but I was able to just discover its roots and just realise what made it such a lovemark:)

thanks to Sabin:

The trip to Austria has undoubtedly left me with the feeling of the ad below: some kind of strange car balet with the only small difference of 4000 Euro Chalga Surround System...



And this one, internationally astute in its metaphorical embodiement, left me with just a doubt what the hell meant the last sentence:


Now I got it.
Viva la Franzela

My Retail Marketing teacher told us that in April, a month after this was published, on the very final lecture and I just could not believe it. Future is coming so much faster than we think, people, one day truly we will be able to just go in the store and buy all the most suitable to our criteria products through guiding flashes, we will enter our home and the kitchen would suggest us what we want for dinner. All of this through info banking and intelligent computing mechanisms.

JAW-DROPPING!

Now Imagine how can ads suck the best out of this! Or can they suck the worst as well? Ads, direct communication, open one-to-one relationship with every single customer would oppose the privacy of the personal information or of our own secret desires. For example, you 'log on' (in front of a paper world map, sitting in the park with your girlfriend) in search for a holiday and your 6th sense or the new tecnology remembered previous correlated search of a striptease club in the region you looking for and an ad of the relevant correlation is projected in front of you.
Useful for the holiday, not for the current state of mind.

Nevertheless, jaw-dropping is not sufficient enough. Needs to get real. By that time, just use your own 6th sense which milk would spoil the longest and which girl you would like to tip tonight.

Agency: McCann Dublin
Music: Shirley Bassey - This is My Life



Agency: TWBA/Instanbul
Awards: Press Golden Drum 2009



"Its Life Will Flesh Before Its Eyes"

needless to criticise. everythings has always been in the lower regsiter of the voice.
try it with "i'll be back" for instance;)

yet again, 2 more years left.

Labour and Social Politics

Bulgaria has grown beyond the need for any social politics, as the majority of the population are already successful entrepreneurs. As a consequence, Bulgaria has 0% unemployment and is in constant need of foreign workers. The average bulgarian salary is 10000 leuro per hour, which is enough to buy 5 bags of chips Niki (which is why Bulgarians eat 5 bags of chips Niki per hour). These high salaries have forced many companies to hire cheap workers from Japan, Luxembourg and Norway, because they only eat fish and drink water.


Production
Chips Niki production makes up 87% of Bulgaria's GDP

Bulgaria produces some of the world's best known brands - Romika shoes (rebranded as Nike), Elka calculators (rebranded as computers), tomatoes (rebranded as tomatoes) and yoghurt (rebranded as Danone). Bulgaria is also in legal battles with Greece and Turkey over other exports such as white cheese, banitza, chalga and sex slaves. Undoubtedly, Bulgaria is most popular for its outstanding snack foods - Zayo Bayo, Lucky Boy, Crocky, Chipi Chips and Chips Niki. Bulgaria is also the leading manufacturer of hope in the EU with 67000443 metric tons of hope produced annually, mostly by pensioners hoping that their children will return from abroad.


bit old, but still deeply truthful :D Full Article

Now, the cliched ads, just to flip the coin..

2007:


2008:



..and 2009:



I wonder, how much they influenced me as a foreigner to go and visit Bulgaria?
I think chips Niki has done that from first glance!
...

long time now was thinking how to introduce you my German experience so far and how I perceive it through the perplexity of the language here, through their most beloved things and through, of course, an ad. Luckily, the embodiment of all above was the brain behind this Golden Drum Film Gold award, who is actually from Austria:



Und er fliegt, und er fliegt... hahaha

Now that is what I hear here, how you felt is what I feel here, what you saw is what I might do here, right after numerous "Schönes Wochenende" have been said on Friday afternoon. Now that is true, but not german. For everything else(as another enriched in semiotics ad goes)and for everyone else (who apparently does not know German) there is the Subtitled link for the ad.

Anticipate more German or Not adventures, looked through the eyes of an ordinary Bulgarian Intern, coming from UK. I will leave you with another enriched spit (my mom would love this) from a Film Gold award von das Slovenian Golden Drum stuff (hate myself already) which is GRAND PRIX, oh my, and which is Czech. Ha-ha. Bless them:



Oh and yes, I am working in a French company and my boss is Hungarian. Bless that.

In New York,
Concrete jungle where dreams are made of,
Theres nothing you can’t do,
Now you’re in New York,
These streets will make you feel brand new,
The lights will inspire you,
Lets here it for New York, New York, New York



After the symbolic post for the good old bulgarin years of childhood innocense, it was the first song in a while created especially for NY that I also admire and which cant stop listening to.

Let me see how long more I'll go for without talking about ads here!;)

Отдавна не съм писал на Български и нямаше по-хубав начин, от това всъщност да не пиша аз, ами просто да се натъкна на 12 годишна статия от вестник Капитал, чието заглавие и край някак си все пак намират допирни точки и да ви предложа един сантиментален вярвам за мнозина фрагмент от нея...

"Поколението на Маляка и Пантата прекарваше лятото в епохални махленски “войни” с фунийки, скачане на ластик, “очукване” с “народна топка”, обливане с водни пистолети или шишета от “Веро”. Майсторяха се салове от стиропор, дялкаха се дървени мечове и лодки. Дори да не им влизаше в “поръченията”, дечурлигата беряха на поразия череши, джанки, липа и брулеха орехи. Гъсто населените и в извънработно време площадки на детските градини се огласяха от “стражарска марка бум печат” и “спукано гърне”. Фучаха балканчета и школници, прелитаха и въображаеми патрони - камъни и мечо грозде. Тротоарите също бяха заети - от играещите на ръбче, които средно веднъж на час бяха прекъсвани от минаващ “Москвич”. Освен топки ощастливените с посещение в “Детмаг” дечурлига изнасяха федeрбал, обръчи, въжета, пластмасови кегли, кънки. Обути в дънки “Рила” и бутонки момчета се риеха в пясъчниците да търсят сирийчета, на тревните площи девойки се караха коя да е Лили Игнатова, коя - Анелия Раленкова. По-късно споровете бяха около разпределянето на ролите в уличния вариант на “Седморката на Блейк”. Първа програма вдъхновяваше забавления като “кажи, признай” - популярната реплика от “Капитан Петко Войвода”. Из кварталите можеше да се видят още злояди “партизани”, тимуровци, мускетари и последователи на Винету. При избистрена драматична концепция на места се изнасяха и представления за родителите.
Падането на мрака заварваше малчуганите изпокрити по строежи, запустели къщи и бараки. Веселбата свършваше с групово свирукане от прозорците и миризма на печени чушки.
Единствено лошото време връзваше “дребните” вкъщи. Освен бой с брат или сестра имаше и други начини за разнообразяване. Например слушане на плочи с приказки или препрочитане на “Карлсон” и “Пипи дългото чорапче”. Ако не пишеха писма до съветските си другарчета, пионерите трябваше да прелистват “Септемврийче”. Преди да излезе българският “Пиф” (сп. “Дъга”), най-масов беше абонаментът за съветския “Колобок”.

Пълната статия от в-к Капитал, 23 Август, 1997 >>> ТУК
А ето и една визуална притурка от "Войната на Таралежите" от 1979:


А сега запалвам нафтовата печка, пррриятно:)

Thanks to Ray, for this unique spreading intangible value:)
I watched it twice and surely will do it again, as this ordinary ad man reveals some pretty awesome truths behind both our marketing job or everyday life. Those truths can evolve in opportunities or just ideas for better appreciating what we have as personal tangible and intangible possessions. And this is the whole point of striving to be better, isn't it? please, watch it:




"When you place a value on things like Health, Love, Sex and other things and when you learn to pay some material value of what you've previously discounted for being merely an intangible, a thing not seen, you'll discover that you are much much wealthier than you've ever imagined."

one of the few things I'm sure is that in 5 years time I'll love this song:



apparently, having it on my player for more than year, I just re-discovered this uniquely vibrant and smile provoking tune, that immediately evoked a feeling of a randomly ambitious marketing graduate, who suggested this song for the new tv camapign of the blue-chip wannabe company he just started working for and who is still complacently trembling of exitement every time when an approving tap on his shoulder meant that the sales of the company rose again...

now then, with supposingly same sort of exitement, I found this ad:



and am now not suprised that there are hundreds of videos of Saturn car ads, each and every one of them with brillaint choice of music! <<<LINK>>>

well, obviously my dreams for wannabe such marketing graduate will reluctantly stay in this 50th post for now. Maybe untill 5 years time, when there will be sun sun sun :)

in the mid of the week, here a bit of really classic banned tv ads:













Enjoy the forbidden fruit of racism, discrimination and devalue :)

Here is just a quick glipse of the poster ad evolutionary road for the non-disputably the most famous drinks brand in the world or even at all - Coca-Cola. Although not being my favourite non-alchoholic drink (the other ones are a matter of another blog I quess), Coke has become a symbol of the 20th century America and of the capitalistic exploitation of how ads target us (from Drink Coca-Cola to live on the Coke side of life) and how they have created the diabolical pathway for generating a need of the product. Nowadays Coca-Cola still does it, but in a very submissive way, provoking our embedded desires for happiness.

Which, on the bright side, make us feel happy drinkin it :)

the Best UK TV advert of all time!!!



every single time I watch this art masterpiece I embark upon incredible nuances of what makes the really good ad, a great one and I strongly suggest you to either embrace its thoughtfulness or just go to a random irish pub and taste it.

for me the message conveys the idea of what is beyond us and the patience needed for our time ahead. The story told is a citation of the 19th century novel Moby Dick, where the drenched in mystical melancholy Captain Ahab is perpatuated in his long patient search for the big white whale. Just as the surfer, for his majestic wave, who "waits, its what he does".

I salute the genius who takes me to the shores of Hawaii and leaves me in front of а truly great virtue. I hope you find your own Greatness within this spot. Or at least to down a Guinness pint:)

till then - Here's to waiting!

with the benefit of hindsight, having been a Saatchi intern and having soaked up the beauty of the saatchi testimonials and virtues for improving ourselves and striving to be better*, [*a remark the echoed substantially in the FARA'09 hall after the unsubstantiated and unmoral jury's declination of one of our campaings] i'd be happy to introduce you this commercial that is not saatchi's but ogilvy's, and its not bulgarian, but its greek. but it's good:



Globul has already and once more repositioned itself and normally i'd blame vivacom's result of merging the state owned and mystified telecom with the 3d mobile operator in bulgaria (which has quite a designer copycat resemblance with an italian ad company called, surprisingly, vivacom) because such a competitor's move needs "double the action and triple the exitment". But instead, I understand that Cosmote Group have appointed the above-mentioned, ingenious but heavily nose-curved greek people to enhance the corporate vision of Cosmote's comapnies and put the customer into their world. Or was it vice versa?

Trivial as it may sound the music is what fascinates me here and its magical power of carrying the testimonials of the time before us while beautifully and non-chalantly corresponding with the picture of the vibrant world NOW through its 40-years-OLD lyrics...

World Pollution
There's No Solution
Institution
Electrocution
Just Black and White
Rich and Poor
Them and Us
Stop the War

Music - Ten Years After - I'd Love to Change the World from 1971! Link to Youtube>>>>>HERE

The way I see it now is that world is still the same and that one should JUDGE for himself what to do and how to do it towards human improvement and changing the world. Where he STANDS now will be echoed for future songs, ads, and JURY's awards...

Although my point of view for a well-thought and regionally placed Cosmote-Globul ad of paradoxically unchanged world is now obvious, your Judgment I'll leave it up to you.

On Sep. 24th, it was the 250th anniversary of the creation of probably the world's most famous beer - Guinness! The campaign for this quarter a millenium celebration had to be executed by the best. These are 2 ads that manifested and excited the true fans for Arthur's day:)



For the next one, done of course by Saatchi & Saatchi EMEA, the regional creative director John Pallan says:

“The creative challenge was to develop a global idea that would appeal to and attract the next generation of Guinness consumers to the brand whilst ensuring we continue to excite and entertain existing drinkers. We were tasked with creating something that was flexible enough to be used by each of the Guinness regions and exciting enough to inspire people to join in the 250 celebrations.” Source




Aniticipate the best Guiness Commercial Ever :)

За българските студенти в чужбина, които възнамеряват или вече са се върнали в България!
За хората, които избират родното и милото пред западния свят!
За нас и за бъдещето ни!


КАРИЕРИ В БЪЛГАРИЯ

this one actually won silver in Cannes



This one inspired me personally to love the mark



this one was ofcourse banned and reminds me of the pepsi cola banned commercial!:)



anticipate my german experience brief and some more Nike ads:))

this is unique...

made by FRED & FARID, <<<<< CLICK & WATCH !!!!
***
the campaign of wranglers won press grand prix of this year's cannes lions festival. sharp, clear, provoking, emphasising on what we are scare by displaying what we shoud not be, moving towards the central message, the core of the whole campaign. nice!

Somebody told me that life is not measured by the breaths you take but by the moments that take your breath away. cheezy, indeed, but very very true.
last few days were full of such moments and I can't begin thanking everybody. from the mental dudes on madonna's backstage, to the incredible SAATCHI team at the FARA'09, to my loving family and mostly my friends last night on the official birthday celebration!

One big THANK you for your love and friendship!

I want to salute Saatchi's ex-colleagues for their Bronz award in the New Communicaiton Channel category at the festival. It is a outdoor tile placed all around parks and streets which is an announcement for the business of a construction company, with very humurously used slogan ("We stick tiles first-class") for their potential clients and the number of the company. Simple as that:)




This I hope was one big breath for everybody. Keep breathing team:)

this deeply embedded cultural expression of our sophisticated patriarchal trends and drinkin abilities goes beyound our territorial boundaries in the search of universal connection. it's not more and ad. it is life beoynd reason.



hahahaha...

please, do not consider this post in any form of validity or truthfulness for it's a pure humoristic attempt of mine to conclude an irony of what is happening around me as the song is designed by e professional satiric in bulgaria:)

1. Августския брой на сп. Мениджър, страница 100. Поздрав Саше и Соф, Радо и Жоро. Благодаря ви!

2. Бат Бойко дава ГАЗ!!!

3. Едно голямо ЧЕСТИТО на Милин и новородената му Белослава! :))))

....i cant finw words. its not an ad anymore. its the solemn pain of a stranger who cannot do anytihng but to watch and realise that this is fucking true....that this is fuckinh happening...

here you can understand the philosophy of 'doctors without borders'. finally realised the meaning of the word admiration...

really nice creative techniques and execution methods in creating summer-seductive appeal to the target audience. from swimewear to a clothline, down to sandals and mineral water. what else you need?:)







I'll leave you with these and anything else you want from down the blog until I come back from my holiday. NazdravE:)

as I told you below, apparantely babies are becoming huge marketing tool.
1. babies are never-stopping-loving creatures.
2. you can always exploit the baby love
3. comapring their energetic youth with the qualities of your product

= one nice lookong prerequisitons for a Lovemark~





live young:)

For all of you to be as much happy as this celebration:)
this is a cult to the human happiness. love it:)

just no comment:)


hahah and learn to fly again"... whata beautiful ad indeed. look at the longer version below:


and the outakes: :D :D "i think u look so pretty" :D


there's so much going on with babies in this financial and economical crisis in the way they are used to lay a more fun approach in communicating the people. by showing babies dealing with stock and shares e-trade tries to imply the easiness and their business. aboslutely memorable ads and worldwide phenomenon (that continued in another tv ads for french mineral water>next post:P)

Colleagues,

not long ago I wrote a short story of a dandelion. This small puff was one of many others, but it left behind its small puffies...

Saatchi & Saatchi was an unique exeperience for me. The short-term internship became a long-term bound with the amazing people, amazing work and spirit. Thanks everybody for the smiles, for the guidance and the fact, that I found what I love to do!

From the meeting with the team, through the meeting with Kevin Roberts, to the engagement with the work which became a meeting with one very real lovemark for me. This is Saatchi & Saatchi. Meeting happiness.



„Happiness is the biggest drive in productivity!” KR, 28.05.09, Sofia

the very broadly commented Heineken ad, that I said I really like?


Take a look now at this spoof:P


And one interesting follow up:)


Perfectly targeted audience, brilliant sense of humour, bit of language diversification for more international fun in the last one. The best thing for me is that they just simply display the opposite sex and their very inner emotions. By showing how would men react for their beloved posessions if they were acting like women, the ad's exaggeration suits the aim of creating memorable vision of the products and an emotional appeal to the lads. Now im talkin shitty marketing. Enjoy as it says:)

This one is marvelous, smile provoking, sharp thinking idea. Of course, click to read properly:)
Agency: Juggernautadvertising, Santa Monica, US


the viral video of it:


the 'big chess players' history in 2006. enjoy!
BMW congratulating Audi


Audi congratulating BMW

Subaro congratulating BMW and Audi

Bentley showing off