Friday, March 26, 2010

Imagine this article is written in 2 years. Read it. Then think again.

In a world of diminishing values and luring skepticism, where offline communication just might happen due to online one, social media serves as a river bent: strong, until you think it might get a crack. Then, the notion of its stability and validation turns into a debatable issue. I think this is what might happen.

We might all crack.

Far apart from the definition of hate [intense hostility and aversion usually deriving from fear, anger, or sense of injury], the defining feeling towards the social media is predominantly one: addiction. It may be true for a small percentage of all the people, it may be true that no one around you has not even heard of Twitter but you are certain they will. Argue if I am wrong, but how many of you tried it and never used it again? Yep, still addicted.

If you actually have not heard it, let me just prove my point: How many times you log on Facebook per day? What is the first thing you do when you get back home? How do you actually feel when you get a shared link? What is the next big buzz that is going on the web? Please, write an honest comment below. Straight to my point:

Links between people are not anymore what they used to mean.

The fluids are ever more contained within the box you are living or working in. Fear of not being connected over the web is drawing in now and then, anger of not being replied back drives your sense of being hurt. Hate is NOW emerging and it is towards the people around you. I want to drive it towards the Media itself.

Again, it might not be true for You. Reading this, you might be in your mid 20’s or more, almost fully developed a justified sense of the world having lived in times of no cell phone and no emails and successfully balancing the on/off button. But You as well perfectly know what is going around us:
7 year-old kids spend as much time in class as on their mobiles,
10 year-olds have 100’s of friends on Facebook who start build relationships online,
13 year-olds are observing 50-year-old genitals on chatroulette and…laugh. No shock. Laugh.

On the other hand, grown-ups, in probably all fields of business, need social media. They need it so badly, that

the dream of not needing it has become needless.

The flash back of the stationary telephone phone calls is accompanied with nothing but a naïve smile. Sometimes we do laugh as well.

Nevertheless, inside we feel that the unprecedented benefit of our blogs and online connection that enlarge our horizons is actually the path of introvert happiness, one which is out of necessity, not out of pure instinct. We need to share everything and paradoxically we do not need to share it with the people around us. We have become so much self-aware of how we present ourselves and the things that defines is that the famous share is care now it is careful what you share.

We have built a social media awareness how to express our feelings.

…to be continued
Saturday, March 20, 2010

On March 16th, the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) launched an updated Advertising code. Thevpowerful watchdogs have given all the stakeholders and the Advertising Asscociation (AA) actors 6 months to familiarise themselves wit the extensive guidelines "in their commitment to social responsible advertyising", said Andrew Bold, the chairman of CAP and BCAP, adding the new code will "show self-regulation at its best" and will endure all ads continue to be legal, decent, honest and truthful. The key aspects include new easier regulation in TV and Radio broadcasting, better child protection and optimised environmental clarity. The AA welcomes the changes and will begin putting forward steps for full compliance.

Meanwhile, on March 17th, the Advertising Agencies Association (AAA) in Bulgaria and the Bulgarian Association of Advertisers (BAA) have put forward a legislation for better code and practices during competitions for choosing an agency. This mutual agreement will affect both business sides in the developing advertising market, as it will alleviate and clarify the process by which agencies are entering a competition for a client. The chairman of BAA and Managing director of Nestle Bulgaria, Antonis Kantzelis, said that the new code will "gurantee equal rights to the competition, reduce time and costs for all parties and will allow to be produced effective advertising." while Krasimir Gergov, the chairman of AAA, adds that "complying such regulations is a proof that both sides in the market are working successfuly."
This move from the Bulgarian watchdogs are considered as the first major step towards establishing a self-regulation practices in the market met by moderate optimism by PR observants.

With all said, despite the difference in mileage, there is one path set before the Bulgarian and UK ad market towards incorporating the values for better advertising practices between all agencies, advertisiers and the consumers themselves.
Friday, March 19, 2010

While in Bulgaria the advertising market is expected to slump with 7-10 %, United Kingdom expects even inflation of the market, bringing campaigns to a costly deliverance. However, that might be true only due to seasonal activity, such as the World Cup.

Interesting fact is that TV sets a 60% share in BG compared to only 26% in UK, as the volume equals around 100 MEUR for the whole 2009 and, correspondingly, estimated 336 MEUR only for May, this year. The difference is so vast as the markets are.

However, Carat says today that global ad market is down 5.9 %, more than 1% higher then previous estimations. This will further meld future discrepancies and infuse fear in budgeting for this year, postponing the rebound.

The crucial Internet in UK advertising stands on 24,8 % share, as close to the TV, while in Bulgaria the expected boom did not happen, according to PR specialists. The 17 MEUR market volume in 2009 had a rise with only 4 %, compared to a shocking 76% in 2008. The same 4% rise that UK internet will see this year.

So, with all said, expectations and numbers continue to merge in the global slumping market, where BG & UK are on the same difference plan to carefully prepare for their forthcoming renaissance next year.
Saturday, March 13, 2010
First one is just a continuation of all its predecessors, but this time revealing much deeper intercultural value. What I mean is that it does, as every previous one, rely on the human spirits merging in a unity for a greater cause but at the same time accentuates on the essence of what we should all strive for – bringing happiness to the people around us and to those beyond our own boundaries:

Second one is so fresh that it you can actually suck the succulent flavor out of it. Conceptually it is about young people and the story is submerged into their world. What is fascinating, beyond the fact that 19 different countries will see it in their own languages and that will most probably invigorate the decreasing value of the brand, is that it sets the advertising bar in Bulgaria to a more challenging heights:

Third one needs no comments:

Monday, March 8, 2010
This video is made from us to all of us.
Enjoy it and please, comment and rate it in

We are all the children of Europe
Uploaded by Boyadzhiev. - Discover more animation and arts videos.

Thank you!
Friday, March 5, 2010
Some people listen to themselves
rather than listen to what other say.
These people don't come along very often.
But when they do, they remind us
that once you set up on a path,
even though critiques may doubt you
it is ok to believe that there is no can't won't or impossible.
They remind us that is ok to believe
impossible is nothing.

He's got the whole world.
In his hands he's got the whole wide world.
In his hands he's got the whole world.
In his hands he's got the whole world in his hands.

When you are a young gymnastic, the bar has already been set very high.
Nadia was the first to show the world the perfect 10.
Not once but 7 times.
She reminds me if I work hard in life, there is a chance that for just one moment
perfection is possible.

What a brilliant brand value ads, what a 2006 benchmark for brand sustainability. How could you not love it or be inspired?
Adidas - My biggest lovemark.



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