Monday, July 27, 2009
For all of you to be as much happy as this celebration:)
this is a cult to the human happiness. love it:)

Friday, July 24, 2009
just no comment:)

hahah and learn to fly again"... whata beautiful ad indeed. look at the longer version below:

and the outakes: :D :D "i think u look so pretty" :D

there's so much going on with babies in this financial and economical crisis in the way they are used to lay a more fun approach in communicating the people. by showing babies dealing with stock and shares e-trade tries to imply the easiness and their business. aboslutely memorable ads and worldwide phenomenon (that continued in another tv ads for french mineral water>next post:P)
Monday, July 20, 2009

not long ago I wrote a short story of a dandelion. This small puff was one of many others, but it left behind its small puffies...

Saatchi & Saatchi was an unique exeperience for me. The short-term internship became a long-term bound with the amazing people, amazing work and spirit. Thanks everybody for the smiles, for the guidance and the fact, that I found what I love to do!

From the meeting with the team, through the meeting with Kevin Roberts, to the engagement with the work which became a meeting with one very real lovemark for me. This is Saatchi & Saatchi. Meeting happiness.

„Happiness is the biggest drive in productivity!” KR, 28.05.09, Sofia
Tuesday, July 14, 2009
the very broadly commented Heineken ad, that I said I really like?

Take a look now at this spoof:P

And one interesting follow up:)

Perfectly targeted audience, brilliant sense of humour, bit of language diversification for more international fun in the last one. The best thing for me is that they just simply display the opposite sex and their very inner emotions. By showing how would men react for their beloved posessions if they were acting like women, the ad's exaggeration suits the aim of creating memorable vision of the products and an emotional appeal to the lads. Now im talkin shitty marketing. Enjoy as it says:)
Monday, July 13, 2009
This one is marvelous, smile provoking, sharp thinking idea. Of course, click to read properly:)
Agency: Juggernautadvertising, Santa Monica, US

the viral video of it:

the 'big chess players' history in 2006. enjoy!
BMW congratulating Audi

Audi congratulating BMW

Subaro congratulating BMW and Audi

Bentley showing off
Friday, July 10, 2009
Agency: Duecom, Brazil, 01.01.2009

Agency: Saatchi & Saatchi, Russia, 28.02.2008

Agency: Grey Espana, Spain, Bronz in Cannes, Press, 2009

Agency: FCB, South Africa, Grand Pri in Cannes, Press, 2006
Wednesday, July 8, 2009
This ad is truly a heartbeat (the song is José Gonzalez - Heartbeats) and some may say its one of the greatest in its effective product appeal and mix of colourful..emotions. like no other. Can you actually Imagine how they dropped 250,000 balls in the streets of San Francisco !!!

Agency: Fallon UK. Sony. Gold Lion @ Cannes 2006.

and just look what beautiful copycat parody I got stuck on. bit too much in its depictive display, but still good. Some say it is a homeage ( wikipedia: homage is a reference within a creative work to someone who greatly influenced the artist would be homage ) as it is a parody with good intentions ;)


Tuesday, July 7, 2009
what can I say, nothing but pure entertainment. dangerous actually:)

here are some alternative apetites:

just for the sake of the blog, right?:)
Monday, July 6, 2009
here are some really good 'unconventinal;, 'untraditional' or recently categorised as ambient media ads creatons: just click on them to fully comprehend:

All these try to provoke your thinking in an abstract way or are just abstract platform themselves (cheap ones) which try to influence you as any other ad or promotion. My favourite one is the vacuum cleaner, so perfectly executed and visually effective!
Friday, July 3, 2009
I think that is amazin....

"This ad uses the image of a wire-jumper (Florent Blondeau) walking through a city on a series of red wires and the strapline “Let your mind wander” as a metaphor for the inherent pleasure in connecting different ideas, and how this is reflected in the wide-range news and analysis available in a copy of The Economist" by Abbot Mead Vickers BBDO UK from

In its global appeal, it does appeal globally. Love it.
Wednesday, July 1, 2009
Brilliant simple copy, brilliant cast (for celebrity endorsement), brilliant timing and sound effects, effective message and appeal to the mass public (who these days are rushing for plasic surgeries like for a warm bread) by saying something so true and so inspiring in a way. The big font of the tagline is just emphasising on the validity of the message and on building trust with the mark. Pure marketing through creativity resulting in Silver in Cannes, gone to SPAIN;)

This is just awesome~ so funny, so unexpected, so catching and really deep (with regards of the hispanic migration issues to the states) beneath its jovial essence. The music is just brilliant with segment from the baywatch legendary series while the copy and the end summarizes it all. There are 8 clips, the first one again won Silver in Cannes, gone to ARGENTINA.

And one final this time Gold Cannes 1 minute spot that went to BRAZIL of just brrriliant music and idea that generates not only smiles but emotions as well. The true friend is anything you can imagine:) Enjoy

I was going to forget - MEXICO Bronz. You judge it :)



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