pe6o's blog

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We are all the children of Europe
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Thank you!

Some people listen to themselves
rather than listen to what other say.
These people don't come along very often.
But when they do, they remind us
that once you set up on a path,
even though critiques may doubt you
it is ok to believe that there is no can't won't or impossible.
They remind us that is ok to believe
impossible is nothing.



He's got the whole world.
In his hands he's got the whole wide world.
In his hands he's got the whole world.
In his hands he's got the whole world in his hands.



When you are a young gymnastic, the bar has already been set very high.
Nadia was the first to show the world the perfect 10.
Not once but 7 times.
She reminds me if I work hard in life, there is a chance that for just one moment
perfection is possible.



What a brilliant brand value ads, what a 2006 benchmark for brand sustainability. How could you not love it or be inspired?
Adidas - My biggest lovemark.

Several months ago, I'd make a childishly sophisticated analysis of the effectiveness of the following ad. I’d point who told me about it and make a link to its source. I'd emphasize on its nuances and make a broad supportive suggestion of the history of the method used in targeting the customers. Very particularly I’d be using my own imaginative database to infuse the idea that I am aware how to come up with such concept. I'd also make a runaway joke in brackets (often unsuccessful) from the seriousness of the post and will definitely try to conclude with a summarizing inspirational appeal, similar to the one incorporated in the spot. Finally I’d embed the ad:



Tomorrow I’d be grateful if you enjoyed your brief stay in the blog and will be pleasantly delighted to hear a comment from you how to improve it.
Thank you!

Disgusted by the degraded world around them, the Local HeroeZ decided to change it. To change the people within it. But they needed to understand them. First stop: Sofia...



Who is your hero?

Winning the Australian Open 2010 and his 16th Grand Slam title about some hours ago, Roger Federer continues to prove his personal legend:



Andy Murrey has been again, after 2008 U.S. open, unfortunate to lose against Federer in a Grand Slam, thus not providing Britain with a title since Fred Perry in 1936. Nevertheless, Britain has always backed him up:



So, to all of you and especially to my brother Hristo, who has a birthday today: Keep pursuing your legends. Your home will always stand behind you!

Happy Birthday, my brother! Hold Tight.

iPad, the new revolutionary product from Apple, was presented by Steve Jobs and others geniuses 2 hours ago, Wednesday 10:00am in San Francisco. It outsmarts the Benefon and PRAVEC 8 by miles with its unique features:

You can show it off to the normal MAC people:

You can stack books inside iPad shelf and clean the dust every other week:

Definitely you can install applications, so to entertain your otherwise ever less entertaining mid-afternoon:

You can just write to Steve and say that you just had another iPasm:

And finally you can always kneel before the special iPad testimony and then share a picture of your solemn 21 century digital tear:


"iPad. Get aLife"

referring back to the I'd love to change the world and especially The world is just awsome posts, I think this sums up the best of both:

this Penetrada of truths resurrects the lost and depraved globalised soul, bringing the essence of its true meaning and whilst reaching to your inner mirror, it tries to answer some of the most important questions we face...



...one of which questions is: Are you here?

today, 81 years ago, Martin Luther King Jr was a 3-day-old baby:


today, after being 81 hours beneath ruins, Jean Luis Sainte Heleine is happy to be alive:


today, for 81 seconds, I will leave you to dream...


today

76 minutes of inspiration. Do not watch another hollywood movie, do not go spending meaningless gossip hour in the corner cafe, do not miss the unmissable. Every now and then you need the mirror, that Randy Pausch has given in his last lecture, to reflect not only who you are, but who you want to be and how you want to do it. He has done that by just showing how he had lived:



Enabling the dreams of others. What a legacy...

Happy New Year, everbody!
Let this 2010 be much more prosperous, much more enchanting and blessful. Let yourself go of any fears and welcome the challenges as you would welcome me, if I would like to self-invite myself to visit you, let say Spain, Australia, why not Kuwait. Yes, Joseph Tatal Andraos, I am appropriately and (self)-inspirationally inviting myself.

I welcomed 2010 with my most of my best friends @ Belogradchik Rocks

and I believe will farewell it the same way. Meanwhile me & Gox started implementing an idea into a still dim but opportunistic project, which underlying motiv secured us from feeling unattached to a more meaningful dailiy surrounding. Or otherwise we are looking (at) something like this: Even more self-inspirational.
And to conclude with these far-sighted bulshit, here is something more current, something you will enjoy in the spirit of this blog and my own bulshit: a column in today's "Dnevnik" about The Best 10 TV Ads of the Decade, which go beyond any cultural need of understanding Bulgarian and deliver the essense of both my blog and my dream: to create TV ads. Meaningful TV ads.(Un)expectedly I have written and analysed more than half of them here, but I will leave you with the most beloved, a lovemark of its own kind, the Cadbury Guerilla, a true Purple Evergreen:


So, dear friends around the world and in Kuwait, enjoy this year as much as you can and Be inspired by anything that you (in)voluntarily explore!

"I've been waiting for this moment... in all my life..."

With the time turning so quickly cold as a hot pancake after microwave, poeple start staying more in home and start thikning of 2 major things - Christmas, apparently for the Christians, and secondly looking to the inner self saying "How the FUCK has that Year Passed". And probably tasting the cold pancake after that...

I started this blog more than 6 months ago, just for the personal sake of uploading some fun ads and with the hidden idea to document my development in Saatchi & Saatchi. Then it became a hobby, then an addiction, now it's source of reflection, a mirror to that inner self.

Now I am working in AREVA, Germany, as a Business Strategy Intern, still keeping posting about me and the succulent ads. But I realise that this is not enough. I was missing something. I am missing something right now.

I can clearly remember how excited I was after receiving the very first formal reflection of my advertising passion, after me and Gox had collaborated in a very intriguingly committed way. I can remember as well how much has Saatchi & Saatchi given me, reflected in small appreciation gift I made for them.

And this is how I discover my passion. But now, at the very verge of reflecting what the hell I want to do and how I want to do it, I realised one very important thing - self promo is the magic trick. This is what explores you before the others as well as before you. Self promo is the way you act, you think, the way you present your beliefs or rather represent yourself.

Saatchi's best example of self promo this summer is so sincerely and equivocally presented in this ad:



and I believe that it has inspired me to achieve or at least to strive to achieve something with myself. The slogan, that goes something like "If your thinking is unburdened" for the sake of attracting interns to the company, has developed in me my very honest credo: Striving to be better, which I have endorsed not once in this blog.

So, in this line of thoughts, I acknowledged, that what I was missing is hidden only somewhere in me. Somewhere where is yet to be discovered. And although I actually did self promoted myself and my blog, and my beliefs and my experiences through this very reflective post, I know that my credo lies within me and my search for the missing thing, for the most anticipated thing. Probably how to keep that pancake warm and tasty!

So, thank you for Your Time :)

I believe that if everone carries with him even the sightest bit of happiness and LOVE that is abundant in this amazing ad, we would live in one trully awesome world:



I cant stop watching it. I cant stop thinking how good this ad is. And it goes beyond its marketing purpose. It is a cult to the human improvement. Its shows us that happiness is right where we are even if we are not able to see it. It explicitly throws at out face the integrity of the world! The underlying motive here, for us, for You, is just to acknowledge the world around you better and start feeling that integrity. For if you Strive to be better, you will always be Better!

Ok, think you need to watch it again ^^^ this time the 2009 LOVE edition:



Boom De Ya Da, Boom De Ya Da...
:)

My Retail Marketing teacher told us that in April, a month after this was published, on the very final lecture and I just could not believe it. Future is coming so much faster than we think, people, one day truly we will be able to just go in the store and buy all the most suitable to our criteria products through guiding flashes, we will enter our home and the kitchen would suggest us what we want for dinner. All of this through info banking and intelligent computing mechanisms.

JAW-DROPPING!

Now Imagine how can ads suck the best out of this! Or can they suck the worst as well? Ads, direct communication, open one-to-one relationship with every single customer would oppose the privacy of the personal information or of our own secret desires. For example, you 'log on' (in front of a paper world map, sitting in the park with your girlfriend) in search for a holiday and your 6th sense or the new tecnology remembered previous correlated search of a striptease club in the region you looking for and an ad of the relevant correlation is projected in front of you.
Useful for the holiday, not for the current state of mind.

Nevertheless, jaw-dropping is not sufficient enough. Needs to get real. By that time, just use your own 6th sense which milk would spoil the longest and which girl you would like to tip tonight.

Agency: McCann Dublin
Music: Shirley Bassey - This is My Life



Agency: TWBA/Instanbul
Awards: Press Golden Drum 2009



"Its Life Will Flesh Before Its Eyes"

In New York,
Concrete jungle where dreams are made of,
Theres nothing you can’t do,
Now you’re in New York,
These streets will make you feel brand new,
The lights will inspire you,
Lets here it for New York, New York, New York



After the symbolic post for the good old bulgarin years of childhood innocense, it was the first song in a while created especially for NY that I also admire and which cant stop listening to.

Let me see how long more I'll go for without talking about ads here!;)