pe6o's blog

First one is just a continuation of all its predecessors, but this time revealing much deeper intercultural value. What I mean is that it does, as every previous one, rely on the human spirits merging in a unity for a greater cause but at the same time accentuates on the essence of what we should all strive for – bringing happiness to the people around us and to those beyond our own boundaries:



Second one is so fresh that it you can actually suck the succulent flavor out of it. Conceptually it is about young people and the story is submerged into their world. What is fascinating, beyond the fact that 19 different countries will see it in their own languages and that will most probably invigorate the decreasing value of the brand, is that it sets the advertising bar in Bulgaria to a more challenging heights:


Third one needs no comments:

Bitte, was denkst du, wo haben diese meisterhafte Werbungen in gemain?

Agency: BBDO Düsseldorf, Germany


Agency: Bold Ogilvy, Greece


Agency: Kempertrautmann, again Germany


For all: It is the magical touch of SEHSUCHT Production company. Have a magical look, Bitte.

Advertising needs more than few words to be defined or at least described.
The common standards suggest that among all the noise one needs something very targeted, personal and sustainable. But how necessary is such a standard?
By how we advertise a product or an idea or anything that we want to sell/convey hides the beauty of it. And if an ad should be in its primary essense targeted, why not be through the trick of a reverse method, i.e. purposely provoking a mash of 'noises' or motives, that will be used as a tailored clutter of messages distributing the idea behind. Sounds confusing? Well look at this:



Through "imagine yourself" platfrom and with the mix of a constant advocator of such surreal scenario, this ad proves its noise to be of great help to the viewer. It leaves the essense of the product at the end, building through array of various colours that will rest in the customer's mind.
Maybe the Old Spice just bacame bit newer this time.

Happy New Year, everbody!
Let this 2010 be much more prosperous, much more enchanting and blessful. Let yourself go of any fears and welcome the challenges as you would welcome me, if I would like to self-invite myself to visit you, let say Spain, Australia, why not Kuwait. Yes, Joseph Tatal Andraos, I am appropriately and (self)-inspirationally inviting myself.

I welcomed 2010 with my most of my best friends @ Belogradchik Rocks

and I believe will farewell it the same way. Meanwhile me & Gox started implementing an idea into a still dim but opportunistic project, which underlying motiv secured us from feeling unattached to a more meaningful dailiy surrounding. Or otherwise we are looking (at) something like this: Even more self-inspirational.
And to conclude with these far-sighted bulshit, here is something more current, something you will enjoy in the spirit of this blog and my own bulshit: a column in today's "Dnevnik" about The Best 10 TV Ads of the Decade, which go beyond any cultural need of understanding Bulgarian and deliver the essense of both my blog and my dream: to create TV ads. Meaningful TV ads.(Un)expectedly I have written and analysed more than half of them here, but I will leave you with the most beloved, a lovemark of its own kind, the Cadbury Guerilla, a true Purple Evergreen:


So, dear friends around the world and in Kuwait, enjoy this year as much as you can and Be inspired by anything that you (in)voluntarily explore!

"I've been waiting for this moment... in all my life..."

no need for silly analysis or synthesis or juxtaposition. just coffee glory:

1993: vintage jovial method of submissive characterisation of a product's effect



2009: marketing the product with the subtleness of the magical and adventurous art:



Yes, apparently there was no need of the mentioned above. But the coffee is glorious :)

With the time turning so quickly cold as a hot pancake after microwave, poeple start staying more in home and start thikning of 2 major things - Christmas, apparently for the Christians, and secondly looking to the inner self saying "How the FUCK has that Year Passed". And probably tasting the cold pancake after that...

I started this blog more than 6 months ago, just for the personal sake of uploading some fun ads and with the hidden idea to document my development in Saatchi & Saatchi. Then it became a hobby, then an addiction, now it's source of reflection, a mirror to that inner self.

Now I am working in AREVA, Germany, as a Business Strategy Intern, still keeping posting about me and the succulent ads. But I realise that this is not enough. I was missing something. I am missing something right now.

I can clearly remember how excited I was after receiving the very first formal reflection of my advertising passion, after me and Gox had collaborated in a very intriguingly committed way. I can remember as well how much has Saatchi & Saatchi given me, reflected in small appreciation gift I made for them.

And this is how I discover my passion. But now, at the very verge of reflecting what the hell I want to do and how I want to do it, I realised one very important thing - self promo is the magic trick. This is what explores you before the others as well as before you. Self promo is the way you act, you think, the way you present your beliefs or rather represent yourself.

Saatchi's best example of self promo this summer is so sincerely and equivocally presented in this ad:



and I believe that it has inspired me to achieve or at least to strive to achieve something with myself. The slogan, that goes something like "If your thinking is unburdened" for the sake of attracting interns to the company, has developed in me my very honest credo: Striving to be better, which I have endorsed not once in this blog.

So, in this line of thoughts, I acknowledged, that what I was missing is hidden only somewhere in me. Somewhere where is yet to be discovered. And although I actually did self promoted myself and my blog, and my beliefs and my experiences through this very reflective post, I know that my credo lies within me and my search for the missing thing, for the most anticipated thing. Probably how to keep that pancake warm and tasty!

So, thank you for Your Time :)

Took me some great time searching for the best diversification of sexy lingerie ads and honestly I will do it again!
Now, lads - enjoy! Lasses - learn and strive!

Taste: German/Asian
Model: Miriam Wimmer
Agency: Glow Berlin
Brand: Liaison Dangereuse
Music: N/A



Taste: British/Australian
Model: Kylie Minougue
Agency: CDP-Travissully
Brand: Agent Provocateur
Music: Main offender - The Hives



Taste: French/Swedish
Model: Emmanuelle Béart
Agency: N/A
Brand: H&M Underware
Music: Le Plus Beau Du Cuartier - Carla Bruni



I think I have had a great Sunday blogging. Have you?;)
"Your sex is on fire..."

I believe that if everone carries with him even the sightest bit of happiness and LOVE that is abundant in this amazing ad, we would live in one trully awesome world:



I cant stop watching it. I cant stop thinking how good this ad is. And it goes beyond its marketing purpose. It is a cult to the human improvement. Its shows us that happiness is right where we are even if we are not able to see it. It explicitly throws at out face the integrity of the world! The underlying motive here, for us, for You, is just to acknowledge the world around you better and start feeling that integrity. For if you Strive to be better, you will always be Better!

Ok, think you need to watch it again ^^^ this time the 2009 LOVE edition:



Boom De Ya Da, Boom De Ya Da...
:)

My Retail Marketing teacher told us that in April, a month after this was published, on the very final lecture and I just could not believe it. Future is coming so much faster than we think, people, one day truly we will be able to just go in the store and buy all the most suitable to our criteria products through guiding flashes, we will enter our home and the kitchen would suggest us what we want for dinner. All of this through info banking and intelligent computing mechanisms.

JAW-DROPPING!

Now Imagine how can ads suck the best out of this! Or can they suck the worst as well? Ads, direct communication, open one-to-one relationship with every single customer would oppose the privacy of the personal information or of our own secret desires. For example, you 'log on' (in front of a paper world map, sitting in the park with your girlfriend) in search for a holiday and your 6th sense or the new tecnology remembered previous correlated search of a striptease club in the region you looking for and an ad of the relevant correlation is projected in front of you.
Useful for the holiday, not for the current state of mind.

Nevertheless, jaw-dropping is not sufficient enough. Needs to get real. By that time, just use your own 6th sense which milk would spoil the longest and which girl you would like to tip tonight.

needless to criticise. everythings has always been in the lower regsiter of the voice.
try it with "i'll be back" for instance;)

yet again, 2 more years left.

in the mid of the week, here a bit of really classic banned tv ads:













Enjoy the forbidden fruit of racism, discrimination and devalue :)

Here is just a quick glipse of the poster ad evolutionary road for the non-disputably the most famous drinks brand in the world or even at all - Coca-Cola. Although not being my favourite non-alchoholic drink (the other ones are a matter of another blog I quess), Coke has become a symbol of the 20th century America and of the capitalistic exploitation of how ads target us (from Drink Coca-Cola to live on the Coke side of life) and how they have created the diabolical pathway for generating a need of the product. Nowadays Coca-Cola still does it, but in a very submissive way, provoking our embedded desires for happiness.

Which, on the bright side, make us feel happy drinkin it :)

really nice creative techniques and execution methods in creating summer-seductive appeal to the target audience. from swimewear to a clothline, down to sandals and mineral water. what else you need?:)







I'll leave you with these and anything else you want from down the blog until I come back from my holiday. NazdravE:)

This ad is truly a heartbeat (the song is José Gonzalez - Heartbeats) and some may say its one of the greatest in its effective product appeal and mix of colourful..emotions. like no other. Can you actually Imagine how they dropped 250,000 balls in the streets of San Francisco !!!

Agency: Fallon UK. Sony. Gold Lion @ Cannes 2006.



and just look what beautiful copycat parody I got stuck on. bit too much in its depictive display, but still good. Some say it is a homeage ( wikipedia: homage is a reference within a creative work to someone who greatly influenced the artist would be homage ) as it is a parody with good intentions ;)

Agency: CLEMMOW HORNBY INGE. Tango.



Succulent ads.line.no.other