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We are all the children of Europe
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Thank you!

Some people listen to themselves
rather than listen to what other say.
These people don't come along very often.
But when they do, they remind us
that once you set up on a path,
even though critiques may doubt you
it is ok to believe that there is no can't won't or impossible.
They remind us that is ok to believe
impossible is nothing.



He's got the whole world.
In his hands he's got the whole wide world.
In his hands he's got the whole world.
In his hands he's got the whole world in his hands.



When you are a young gymnastic, the bar has already been set very high.
Nadia was the first to show the world the perfect 10.
Not once but 7 times.
She reminds me if I work hard in life, there is a chance that for just one moment
perfection is possible.



What a brilliant brand value ads, what a 2006 benchmark for brand sustainability. How could you not love it or be inspired?
Adidas - My biggest lovemark.

Happy Valentine's Day!
Feliz día de San Valentín
Alles Liebe zum Valentinstag!
Buon San Valentino
Bonne Saint Valentin
情人節快樂
Честит Свети Валентин:



Point given that no matter who you are, there is one universal language of the heart.
Pint given for Droga5 behind this brilliant ad idea.
Cheers

For English, press the second button on the top ;)

Вчеросъздаденият блог, The Old New World, е израз на вечното ми желание да се науча да пиша качествено и на признателността ми към редицата блогъри, които с лек размах на повечето си пръсти успяват да подхранват това ми желание.

Вчеросъздаденият блог в същото време е и реверанс към всички нас, защото в него всички читатели могат да допринесат за неговото развитие, а именно – всеки може да напише нова книга или нова глава от дадена книга. Резултатът е ясен: всеки ще се превърне в автор, а сюжетът на книгите ще се обрисува с пъстротата на различните ни умове. Така ще се получи едно своебразно многопластово огледало на това кои сме ние, как мислим и за какво мечтаем. За тези, които могат да се гледат спокойно в огледалото ;)

В това е заложен и смисълът на заглавието: Старият нов свят, в който се лутаме целенасочено от нещо познато към нещо непознато, от общото ни миналото към общото ни бъдеще. Нека да го напишем заеднo!



"Thank you, thank you very much..." ;)

Happy New Year, everbody!
Let this 2010 be much more prosperous, much more enchanting and blessful. Let yourself go of any fears and welcome the challenges as you would welcome me, if I would like to self-invite myself to visit you, let say Spain, Australia, why not Kuwait. Yes, Joseph Tatal Andraos, I am appropriately and (self)-inspirationally inviting myself.

I welcomed 2010 with my most of my best friends @ Belogradchik Rocks

and I believe will farewell it the same way. Meanwhile me & Gox started implementing an idea into a still dim but opportunistic project, which underlying motiv secured us from feeling unattached to a more meaningful dailiy surrounding. Or otherwise we are looking (at) something like this: Even more self-inspirational.
And to conclude with these far-sighted bulshit, here is something more current, something you will enjoy in the spirit of this blog and my own bulshit: a column in today's "Dnevnik" about The Best 10 TV Ads of the Decade, which go beyond any cultural need of understanding Bulgarian and deliver the essense of both my blog and my dream: to create TV ads. Meaningful TV ads.(Un)expectedly I have written and analysed more than half of them here, but I will leave you with the most beloved, a lovemark of its own kind, the Cadbury Guerilla, a true Purple Evergreen:


So, dear friends around the world and in Kuwait, enjoy this year as much as you can and Be inspired by anything that you (in)voluntarily explore!

"I've been waiting for this moment... in all my life..."

I believe that if everone carries with him even the sightest bit of happiness and LOVE that is abundant in this amazing ad, we would live in one trully awesome world:



I cant stop watching it. I cant stop thinking how good this ad is. And it goes beyond its marketing purpose. It is a cult to the human improvement. Its shows us that happiness is right where we are even if we are not able to see it. It explicitly throws at out face the integrity of the world! The underlying motive here, for us, for You, is just to acknowledge the world around you better and start feeling that integrity. For if you Strive to be better, you will always be Better!

Ok, think you need to watch it again ^^^ this time the 2009 LOVE edition:



Boom De Ya Da, Boom De Ya Da...
:)

It's very satisfying and intruguing to finally meet the root of your lovemark. It happened to me just several hours ago, standing in front of the Herzogenarauch's World Headquarter of ADIDAS and the Beautiful outlet...



...feeling the anticipation of the world inside running right to my toes. after watching Celebrate Originality tv ad, part of the late 2008 campaign for re-bursting the Originality series of the brand, I felt in love of it sensuality.

It is even more astonishing what does the lovemark keep as a mistery: This Frankonian place is the bithplace of another of the world's most famous brand - PUMA, who's creator Rudolf Dassler happened to be the brother of Adidas one - Adolf Dassler. They both split their original mutual business after the WWII, due allegedly to a betrayal. Since then the two brands are in constant familiy war, which boosted competitiveness that resuled only in world wide favourability. Yet, Adidas keeps the friendly and brilliantly ironic competitive tone:



But the most important feature of the Adidas brand for me, that Puma does not possess, is its intimacy, because the normal green stripped polo, that I just bought, is making me feel proud, comfortable, self-assuring that I belong to the brand and the brand belongs to my tastes. The closeness and intimacy created is what any witty brand manager should constantly seek for, being the best prerequisite for establishing it as a lovemark.

In that line of thought, no wonder the Australians from Lifelounge Ad Agency have created this outdoor, which idea was laid upon the all-day-dreaming about the three virtues of the beloved mark: sensuality, mistery and intimacy:



Yes, indeed this brand is a personal favourite. And yes, it might not be more special to me than it is to the billions of Adidas lovers, but I was able to just discover its roots and just realise what made it such a lovemark:)

this one actually won silver in Cannes



This one inspired me personally to love the mark



this one was ofcourse banned and reminds me of the pepsi cola banned commercial!:)



anticipate my german experience brief and some more Nike ads:))

1. Августския брой на сп. Мениджър, страница 100. Поздрав Саше и Соф, Радо и Жоро. Благодаря ви!

2. Бат Бойко дава ГАЗ!!!

3. Едно голямо ЧЕСТИТО на Милин и новородената му Белослава! :))))

as I told you below, apparantely babies are becoming huge marketing tool.
1. babies are never-stopping-loving creatures.
2. you can always exploit the baby love
3. comapring their energetic youth with the qualities of your product

= one nice lookong prerequisitons for a Lovemark~





live young:)

Colleagues,

not long ago I wrote a short story of a dandelion. This small puff was one of many others, but it left behind its small puffies...

Saatchi & Saatchi was an unique exeperience for me. The short-term internship became a long-term bound with the amazing people, amazing work and spirit. Thanks everybody for the smiles, for the guidance and the fact, that I found what I love to do!

From the meeting with the team, through the meeting with Kevin Roberts, to the engagement with the work which became a meeting with one very real lovemark for me. This is Saatchi & Saatchi. Meeting happiness.



„Happiness is the biggest drive in productivity!” KR, 28.05.09, Sofia

During this week, the almighty Cannes Lions 56th International Adveritisng Festival will prove to be again the most important ad event in the world. It's more than some golden bald Oscars. It's probably more like Merilyn Monroe's lips or Marlon Brando's falos. The difference is that you can still GET them, only if you have really really great idea..

Workin in Saathi & Saatchi Bulgaria, even as an intern, I started to feel the paradoxicality of the simple idea (in its importance and diabolical misleading abilities) that can genrate great lovemarks. Here Ogilvy would say money, New Moment New Ideas would say effectiveness, Publicis Mark would say contagious converstaion. I start realise how all these different agencies and their own credo's are all just a Marketing results or capitalistic results of buying and selling basically Everything including themselves, throwing the customer from one point of persuasion to another in order buy or need something sometimes completely unnecessary (the famous criticism of the new ad age) and moreover created billions of coctail fiesta gatherings to celebrate their own superiority above the simple man the almighty of which is the big cat, the Cannes Lions...

Yet, it is a celebrtion of the human spirit towards improvement, the one thing I really admire and strive for; its a cult to the human creativity and the versatile mind that can help or even RESCUE our world; its a meeting point of brilliant minds who can show different paths in the search of a new fundamental connection with the customers, more intimate, more beautiful more...real!


In that light, I want to kiss those lips and drink some couple of seductive coctails under the French Riviera sun, smoothly enticing the irresistable italian girl next to me while saving the planet.. Now, call me an idea-listic intern;)

To keep up with the spirit of the blog, here is one Film Gold Cat from 2007. British ofcourse.

4-та седмица в тази агенция и не знам дали бавно или бързо минава времето. Което е винаги хубаво, защото тези 2 крайности са показни сами по себе си за едностранието на дадено чувство, докато тези 4 седмици бяха наистина един реален професионален досег с рекламата, което бавно или бързо дава многостранни резултати: участвах със самочувствие в един аматьорски конкурс, спечелихме нови клиенти, опитвах се да давам идеи навсякъде, получих някакви похвали, запознах се с готини хора..абе много. И те първа готиното започва...
Нещото обаче, което недописва моята картинка е голямата картинка. А суровата истина е, че аз съм просто едно транзитно пухче в тази кипяща природа и ми остава още толкова време и точно когато ще съм набрал скорост, когато ще вкуса и от другите чинии (криейтивите) ще има едно голямо Довиждане. Липсва ми знанието, че мога да си изпълня цялото лято с работа и цялото сърце с готини идеи. А нали точно това е идеята на the underlying reason - прочутите lovemarks – да прокараш всичко през сърцето и да знаеш, че си дал всичко от себе си в този детайл, в този диалог, в тази картина или това послание. Знам, че Принадлежа тук, защото, както му написах на Милин преди месеци, аз живея за тези много вътрешни чувства и живея за да ги изразя. Мисля си, че с каквато и реклама да се зловим, това прокарване Трябва да ни е лежащото верую, за да изпълним сърцата на клиентите и на потребителите с нашата любов. За тези дни много съм чувал да се говори за lovemarks и много обичам 3-те основни й компонента, образуващи смисъла в съществуването й – мистерия, чувственост, интимност. И все си мисля, че при повече време тук с екипа, ще мога да прокарам тези мои 'марки' или елементи към общата ни работа и успехи...
Да, ама не, защото 2 месеца са само едно пухче. Оства ми само да се наслаждавам на момента и ако успея, и той на мен:)