pe6o's blog

Imagine this article is written in 2 years. Read it. Then think again.

In a world of diminishing values and luring skepticism, where offline communication just might happen due to online one, social media serves as a river bent: strong, until you think it might get a crack. Then, the notion of its stability and validation turns into a debatable issue. I think this is what might happen.

We might all crack.

Far apart from the definition of hate [intense hostility and aversion usually deriving from fear, anger, or sense of injury], the defining feeling towards the social media is predominantly one: addiction. It may be true for a small percentage of all the people, it may be true that no one around you has not even heard of Twitter but you are certain they will. Argue if I am wrong, but how many of you tried it and never used it again? Yep, still addicted.

If you actually have not heard it, let me just prove my point: How many times you log on Facebook per day? What is the first thing you do when you get back home? How do you actually feel when you get a shared link? What is the next big buzz that is going on the web? Please, write an honest comment below. Straight to my point:

Links between people are not anymore what they used to mean.

The fluids are ever more contained within the box you are living or working in. Fear of not being connected over the web is drawing in now and then, anger of not being replied back drives your sense of being hurt. Hate is NOW emerging and it is towards the people around you. I want to drive it towards the Media itself.

Again, it might not be true for You. Reading this, you might be in your mid 20’s or more, almost fully developed a justified sense of the world having lived in times of no cell phone and no emails and successfully balancing the on/off button. But You as well perfectly know what is going around us:
7 year-old kids spend as much time in class as on their mobiles,
10 year-olds have 100’s of friends on Facebook who start build relationships online,
13 year-olds are observing 50-year-old genitals on chatroulette and…laugh. No shock. Laugh.

On the other hand, grown-ups, in probably all fields of business, need social media. They need it so badly, that

the dream of not needing it has become needless.

The flash back of the stationary telephone phone calls is accompanied with nothing but a naïve smile. Sometimes we do laugh as well.

Nevertheless, inside we feel that the unprecedented benefit of our blogs and online connection that enlarge our horizons is actually the path of introvert happiness, one which is out of necessity, not out of pure instinct. We need to share everything and paradoxically we do not need to share it with the people around us. We have become so much self-aware of how we present ourselves and the things that defines is that the famous share is care now it is careful what you share.

We have built a social media awareness how to express our feelings.

…to be continued

iPad, the new revolutionary product from Apple, was presented by Steve Jobs and others geniuses 2 hours ago, Wednesday 10:00am in San Francisco. It outsmarts the Benefon and PRAVEC 8 by miles with its unique features:

You can show it off to the normal MAC people:

You can stack books inside iPad shelf and clean the dust every other week:

Definitely you can install applications, so to entertain your otherwise ever less entertaining mid-afternoon:

You can just write to Steve and say that you just had another iPasm:

And finally you can always kneel before the special iPad testimony and then share a picture of your solemn 21 century digital tear:


"iPad. Get aLife"

Newmarcomm is what I will name the new way of marketing communications that is happening at every second and at every place to probably every one of us. The power of social media has risen in vast and different branches or medium through the power of interactive content, content that engages you to communicate with the brand.

I strongly recommend to follow Mashable.com - the Social Media Guide, as they call themselves and discover for yourself, if not yet, what is going on with the world around you. One of the latest posts is about The 10 Most Innovative Viral Videos of 2009, where I took personal joy to understand that not only I have seen every of them by one way or another, but that they were indeed interactive in their marketing purpose!

Few examples:
Pure engagement, creative idea and brilliant video techniques resulted in this highly disputed viral of Samsung:



After understanding by accident that his quitar has been thrown and broken by United Airlines staff, this guy decided to make a song and upload it on youtube. Result - the biggest negative PR in years and a massive viral that circulated the world:



And I will leave you, if you are a time spender, with this not at all hidden but so engaging and beautiful 12 minutes, prompted by my dear friend Antonio, that won Cyber Lion in so beloved Cannes Lions this year and that sums up what I call very Newmarcomm:



Hope you've enjoyed. Anticipate much more:)