pe6o's blog

Labour and Social Politics

Bulgaria has grown beyond the need for any social politics, as the majority of the population are already successful entrepreneurs. As a consequence, Bulgaria has 0% unemployment and is in constant need of foreign workers. The average bulgarian salary is 10000 leuro per hour, which is enough to buy 5 bags of chips Niki (which is why Bulgarians eat 5 bags of chips Niki per hour). These high salaries have forced many companies to hire cheap workers from Japan, Luxembourg and Norway, because they only eat fish and drink water.


Production
Chips Niki production makes up 87% of Bulgaria's GDP

Bulgaria produces some of the world's best known brands - Romika shoes (rebranded as Nike), Elka calculators (rebranded as computers), tomatoes (rebranded as tomatoes) and yoghurt (rebranded as Danone). Bulgaria is also in legal battles with Greece and Turkey over other exports such as white cheese, banitza, chalga and sex slaves. Undoubtedly, Bulgaria is most popular for its outstanding snack foods - Zayo Bayo, Lucky Boy, Crocky, Chipi Chips and Chips Niki. Bulgaria is also the leading manufacturer of hope in the EU with 67000443 metric tons of hope produced annually, mostly by pensioners hoping that their children will return from abroad.


bit old, but still deeply truthful :D Full Article

Now, the cliched ads, just to flip the coin..

2007:


2008:



..and 2009:



I wonder, how much they influenced me as a foreigner to go and visit Bulgaria?
I think chips Niki has done that from first glance!
...

with the benefit of hindsight, having been a Saatchi intern and having soaked up the beauty of the saatchi testimonials and virtues for improving ourselves and striving to be better*, [*a remark the echoed substantially in the FARA'09 hall after the unsubstantiated and unmoral jury's declination of one of our campaings] i'd be happy to introduce you this commercial that is not saatchi's but ogilvy's, and its not bulgarian, but its greek. but it's good:



Globul has already and once more repositioned itself and normally i'd blame vivacom's result of merging the state owned and mystified telecom with the 3d mobile operator in bulgaria (which has quite a designer copycat resemblance with an italian ad company called, surprisingly, vivacom) because such a competitor's move needs "double the action and triple the exitment". But instead, I understand that Cosmote Group have appointed the above-mentioned, ingenious but heavily nose-curved greek people to enhance the corporate vision of Cosmote's comapnies and put the customer into their world. Or was it vice versa?

Trivial as it may sound the music is what fascinates me here and its magical power of carrying the testimonials of the time before us while beautifully and non-chalantly corresponding with the picture of the vibrant world NOW through its 40-years-OLD lyrics...

World Pollution
There's No Solution
Institution
Electrocution
Just Black and White
Rich and Poor
Them and Us
Stop the War

Music - Ten Years After - I'd Love to Change the World from 1971! Link to Youtube>>>>>HERE

The way I see it now is that world is still the same and that one should JUDGE for himself what to do and how to do it towards human improvement and changing the world. Where he STANDS now will be echoed for future songs, ads, and JURY's awards...

Although my point of view for a well-thought and regionally placed Cosmote-Globul ad of paradoxically unchanged world is now obvious, your Judgment I'll leave it up to you.

just no comment:)


hahah and learn to fly again"... whata beautiful ad indeed. look at the longer version below:


and the outakes: :D :D "i think u look so pretty" :D


there's so much going on with babies in this financial and economical crisis in the way they are used to lay a more fun approach in communicating the people. by showing babies dealing with stock and shares e-trade tries to imply the easiness and their business. aboslutely memorable ads and worldwide phenomenon (that continued in another tv ads for french mineral water>next post:P)

the very broadly commented Heineken ad, that I said I really like?


Take a look now at this spoof:P


And one interesting follow up:)


Perfectly targeted audience, brilliant sense of humour, bit of language diversification for more international fun in the last one. The best thing for me is that they just simply display the opposite sex and their very inner emotions. By showing how would men react for their beloved posessions if they were acting like women, the ad's exaggeration suits the aim of creating memorable vision of the products and an emotional appeal to the lads. Now im talkin shitty marketing. Enjoy as it says:)