pe6o's blog

Imagine this article is written in 2 years. Read it. Then think again.

In a world of diminishing values and luring skepticism, where offline communication just might happen due to online one, social media serves as a river bent: strong, until you think it might get a crack. Then, the notion of its stability and validation turns into a debatable issue. I think this is what might happen.

We might all crack.

Far apart from the definition of hate [intense hostility and aversion usually deriving from fear, anger, or sense of injury], the defining feeling towards the social media is predominantly one: addiction. It may be true for a small percentage of all the people, it may be true that no one around you has not even heard of Twitter but you are certain they will. Argue if I am wrong, but how many of you tried it and never used it again? Yep, still addicted.

If you actually have not heard it, let me just prove my point: How many times you log on Facebook per day? What is the first thing you do when you get back home? How do you actually feel when you get a shared link? What is the next big buzz that is going on the web? Please, write an honest comment below. Straight to my point:

Links between people are not anymore what they used to mean.

The fluids are ever more contained within the box you are living or working in. Fear of not being connected over the web is drawing in now and then, anger of not being replied back drives your sense of being hurt. Hate is NOW emerging and it is towards the people around you. I want to drive it towards the Media itself.

Again, it might not be true for You. Reading this, you might be in your mid 20’s or more, almost fully developed a justified sense of the world having lived in times of no cell phone and no emails and successfully balancing the on/off button. But You as well perfectly know what is going around us:
7 year-old kids spend as much time in class as on their mobiles,
10 year-olds have 100’s of friends on Facebook who start build relationships online,
13 year-olds are observing 50-year-old genitals on chatroulette and…laugh. No shock. Laugh.

On the other hand, grown-ups, in probably all fields of business, need social media. They need it so badly, that

the dream of not needing it has become needless.

The flash back of the stationary telephone phone calls is accompanied with nothing but a naïve smile. Sometimes we do laugh as well.

Nevertheless, inside we feel that the unprecedented benefit of our blogs and online connection that enlarge our horizons is actually the path of introvert happiness, one which is out of necessity, not out of pure instinct. We need to share everything and paradoxically we do not need to share it with the people around us. We have become so much self-aware of how we present ourselves and the things that defines is that the famous share is care now it is careful what you share.

We have built a social media awareness how to express our feelings.

…to be continued

how could you not want to work for that?!:



tomorrow, a Sheffield Hallam University placement support tutor will be visitng me at AREVA, to make a formal report on my development. I was thinking of switching the constant futuristic corporate image-enhancing female voice in the cutting-edge lobby with the music from this ad and start dancing the AREVA dance, that sadly nobody has ever had the priviledge to see yet. Yeah, what a welocming would be. Pure energy;)

It's very satisfying and intruguing to finally meet the root of your lovemark. It happened to me just several hours ago, standing in front of the Herzogenarauch's World Headquarter of ADIDAS and the Beautiful outlet...



...feeling the anticipation of the world inside running right to my toes. after watching Celebrate Originality tv ad, part of the late 2008 campaign for re-bursting the Originality series of the brand, I felt in love of it sensuality.

It is even more astonishing what does the lovemark keep as a mistery: This Frankonian place is the bithplace of another of the world's most famous brand - PUMA, who's creator Rudolf Dassler happened to be the brother of Adidas one - Adolf Dassler. They both split their original mutual business after the WWII, due allegedly to a betrayal. Since then the two brands are in constant familiy war, which boosted competitiveness that resuled only in world wide favourability. Yet, Adidas keeps the friendly and brilliantly ironic competitive tone:



But the most important feature of the Adidas brand for me, that Puma does not possess, is its intimacy, because the normal green stripped polo, that I just bought, is making me feel proud, comfortable, self-assuring that I belong to the brand and the brand belongs to my tastes. The closeness and intimacy created is what any witty brand manager should constantly seek for, being the best prerequisite for establishing it as a lovemark.

In that line of thought, no wonder the Australians from Lifelounge Ad Agency have created this outdoor, which idea was laid upon the all-day-dreaming about the three virtues of the beloved mark: sensuality, mistery and intimacy:



Yes, indeed this brand is a personal favourite. And yes, it might not be more special to me than it is to the billions of Adidas lovers, but I was able to just discover its roots and just realise what made it such a lovemark:)

Labour and Social Politics

Bulgaria has grown beyond the need for any social politics, as the majority of the population are already successful entrepreneurs. As a consequence, Bulgaria has 0% unemployment and is in constant need of foreign workers. The average bulgarian salary is 10000 leuro per hour, which is enough to buy 5 bags of chips Niki (which is why Bulgarians eat 5 bags of chips Niki per hour). These high salaries have forced many companies to hire cheap workers from Japan, Luxembourg and Norway, because they only eat fish and drink water.


Production
Chips Niki production makes up 87% of Bulgaria's GDP

Bulgaria produces some of the world's best known brands - Romika shoes (rebranded as Nike), Elka calculators (rebranded as computers), tomatoes (rebranded as tomatoes) and yoghurt (rebranded as Danone). Bulgaria is also in legal battles with Greece and Turkey over other exports such as white cheese, banitza, chalga and sex slaves. Undoubtedly, Bulgaria is most popular for its outstanding snack foods - Zayo Bayo, Lucky Boy, Crocky, Chipi Chips and Chips Niki. Bulgaria is also the leading manufacturer of hope in the EU with 67000443 metric tons of hope produced annually, mostly by pensioners hoping that their children will return from abroad.


bit old, but still deeply truthful :D Full Article

Now, the cliched ads, just to flip the coin..

2007:


2008:



..and 2009:



I wonder, how much they influenced me as a foreigner to go and visit Bulgaria?
I think chips Niki has done that from first glance!
...

this deeply embedded cultural expression of our sophisticated patriarchal trends and drinkin abilities goes beyound our territorial boundaries in the search of universal connection. it's not more and ad. it is life beoynd reason.



hahahaha...

please, do not consider this post in any form of validity or truthfulness for it's a pure humoristic attempt of mine to conclude an irony of what is happening around me as the song is designed by e professional satiric in bulgaria:)

ненененеенне не мога :Д :Д :Д Енджой!!!




Много искам да си я анализирам, но красотата на спот-а е точно в ненужието от думи в самата и за самата реклама. точно 2 реплики, 2 реакции и 30 секунди са достатъчни на еди-си-коя агенция да покаже/иронизира/драматизира антиподите на този свят. На мъжете ни остава само да се счупим от смях, разбирайки какво е единственото нещо което може да ни докара да подскачаме като жените... хаха не мога, глейте го пак:)