pe6o's blog

Wieden + Kennedy



Way + Kool

First one is just a continuation of all its predecessors, but this time revealing much deeper intercultural value. What I mean is that it does, as every previous one, rely on the human spirits merging in a unity for a greater cause but at the same time accentuates on the essence of what we should all strive for – bringing happiness to the people around us and to those beyond our own boundaries:



Second one is so fresh that it you can actually suck the succulent flavor out of it. Conceptually it is about young people and the story is submerged into their world. What is fascinating, beyond the fact that 19 different countries will see it in their own languages and that will most probably invigorate the decreasing value of the brand, is that it sets the advertising bar in Bulgaria to a more challenging heights:


Third one needs no comments:

Several months ago, I'd make a childishly sophisticated analysis of the effectiveness of the following ad. I’d point who told me about it and make a link to its source. I'd emphasize on its nuances and make a broad supportive suggestion of the history of the method used in targeting the customers. Very particularly I’d be using my own imaginative database to infuse the idea that I am aware how to come up with such concept. I'd also make a runaway joke in brackets (often unsuccessful) from the seriousness of the post and will definitely try to conclude with a summarizing inspirational appeal, similar to the one incorporated in the spot. Finally I’d embed the ad:



Tomorrow I’d be grateful if you enjoyed your brief stay in the blog and will be pleasantly delighted to hear a comment from you how to improve it.
Thank you!

Bitte, was denkst du, wo haben diese meisterhafte Werbungen in gemain?

Agency: BBDO Düsseldorf, Germany


Agency: Bold Ogilvy, Greece


Agency: Kempertrautmann, again Germany


For all: It is the magical touch of SEHSUCHT Production company. Have a magical look, Bitte.

Advertising needs more than few words to be defined or at least described.
The common standards suggest that among all the noise one needs something very targeted, personal and sustainable. But how necessary is such a standard?
By how we advertise a product or an idea or anything that we want to sell/convey hides the beauty of it. And if an ad should be in its primary essense targeted, why not be through the trick of a reverse method, i.e. purposely provoking a mash of 'noises' or motives, that will be used as a tailored clutter of messages distributing the idea behind. Sounds confusing? Well look at this:



Through "imagine yourself" platfrom and with the mix of a constant advocator of such surreal scenario, this ad proves its noise to be of great help to the viewer. It leaves the essense of the product at the end, building through array of various colours that will rest in the customer's mind.
Maybe the Old Spice just bacame bit newer this time.

Source
TVC: Ogilvy & Mather.
Music: Bulgarian folklor, below, praising the forests and nature in the country.
Copy: "One third of Bulgaria is covered by forests, which are disappearing at the rate of 10 cubic meters/minute. Help us uproot the idea that forests are just wood. Sign the petition on wwf.bg"
Further campaign: Radio, Press, Outdoor, Online Banners, Social Media



Хубава си, моя горо,
миришеш на младост,
но вселяваш в сърцата ни
само скръб и жалост



Now I am signing the petition...

shocking collection:




shocking video:


Why We Fail?
We fail because there are too many interests, we fail because there is too much greed, we fail because we consume more than we need.
Be humble in your needs, be respectful to what you already have, be responsible for your own actions.
Who Will Follow?

today's big hype in Twitter, in my credosphere, was about the Most Contagious 2009, a pdf created by the @contagiousmag that comprises in 16 different sub categories the superb contagiousness of the really, really good ideas. Again, was pleasantly surprised to recap what I have seen throughout the year, prompted by the power of social media, some of which I have talked about:

The personal lovemark Adidas, presented here, with this amazing new concept:


Carousel's big Cannes Lions hit, mentioned here:


Further more there are recaps of amazing recent stuff like the marvellous IKEA campagin on Facebook for promoting their new shop:


An the beat goes on and on and on. Urgently contagious pdf file. Good job!

Newmarcomm is what I will name the new way of marketing communications that is happening at every second and at every place to probably every one of us. The power of social media has risen in vast and different branches or medium through the power of interactive content, content that engages you to communicate with the brand.

I strongly recommend to follow Mashable.com - the Social Media Guide, as they call themselves and discover for yourself, if not yet, what is going on with the world around you. One of the latest posts is about The 10 Most Innovative Viral Videos of 2009, where I took personal joy to understand that not only I have seen every of them by one way or another, but that they were indeed interactive in their marketing purpose!

Few examples:
Pure engagement, creative idea and brilliant video techniques resulted in this highly disputed viral of Samsung:



After understanding by accident that his quitar has been thrown and broken by United Airlines staff, this guy decided to make a song and upload it on youtube. Result - the biggest negative PR in years and a massive viral that circulated the world:



And I will leave you, if you are a time spender, with this not at all hidden but so engaging and beautiful 12 minutes, prompted by my dear friend Antonio, that won Cyber Lion in so beloved Cannes Lions this year and that sums up what I call very Newmarcomm:



Hope you've enjoyed. Anticipate much more:)

Took me some great time searching for the best diversification of sexy lingerie ads and honestly I will do it again!
Now, lads - enjoy! Lasses - learn and strive!

Taste: German/Asian
Model: Miriam Wimmer
Agency: Glow Berlin
Brand: Liaison Dangereuse
Music: N/A



Taste: British/Australian
Model: Kylie Minougue
Agency: CDP-Travissully
Brand: Agent Provocateur
Music: Main offender - The Hives



Taste: French/Swedish
Model: Emmanuelle Béart
Agency: N/A
Brand: H&M Underware
Music: Le Plus Beau Du Cuartier - Carla Bruni



I think I have had a great Sunday blogging. Have you?;)
"Your sex is on fire..."

my currently most favourite music. whata a tune. of course incorporated in an ad. the jovial, escallating, contagiously satisfactory tune has almost entirely merged with the ideals of the ad. Because for establishing who are they and who is the customer, you, while positioning a new phone in the most heaviliy densified global market is a goal to get envious for and same one that needs powerful and remembering messages:



I said almost entirely, because the purpose of saying constantly "You" for establishing the personal connection with the brand might get just slightly bit off the point when constantly emphasized. Honestly, this blog is not for critisizing any ad, for it is art in its essense, but for the marketing wrap of this art product, you don't want to get a thousand ribbons...

Link to the song >>>> Nina Simone - Sinnerman (Felix Da Housecat's Mix)

Therefore, the following add-up just sucks the slightest deviation of perfection out of the previous and serves its beautiful transition of showing what you are, through what you need, to what their product would deliver: You



Hope that anyones gets Me. And I am You:)

My Retail Marketing teacher told us that in April, a month after this was published, on the very final lecture and I just could not believe it. Future is coming so much faster than we think, people, one day truly we will be able to just go in the store and buy all the most suitable to our criteria products through guiding flashes, we will enter our home and the kitchen would suggest us what we want for dinner. All of this through info banking and intelligent computing mechanisms.

JAW-DROPPING!

Now Imagine how can ads suck the best out of this! Or can they suck the worst as well? Ads, direct communication, open one-to-one relationship with every single customer would oppose the privacy of the personal information or of our own secret desires. For example, you 'log on' (in front of a paper world map, sitting in the park with your girlfriend) in search for a holiday and your 6th sense or the new tecnology remembered previous correlated search of a striptease club in the region you looking for and an ad of the relevant correlation is projected in front of you.
Useful for the holiday, not for the current state of mind.

Nevertheless, jaw-dropping is not sufficient enough. Needs to get real. By that time, just use your own 6th sense which milk would spoil the longest and which girl you would like to tip tonight.

Agency: McCann Dublin
Music: Shirley Bassey - This is My Life



Agency: TWBA/Instanbul
Awards: Press Golden Drum 2009



"Its Life Will Flesh Before Its Eyes"

in the mid of the week, here a bit of really classic banned tv ads:













Enjoy the forbidden fruit of racism, discrimination and devalue :)

the Best UK TV advert of all time!!!



every single time I watch this art masterpiece I embark upon incredible nuances of what makes the really good ad, a great one and I strongly suggest you to either embrace its thoughtfulness or just go to a random irish pub and taste it.

for me the message conveys the idea of what is beyond us and the patience needed for our time ahead. The story told is a citation of the 19th century novel Moby Dick, where the drenched in mystical melancholy Captain Ahab is perpatuated in his long patient search for the big white whale. Just as the surfer, for his majestic wave, who "waits, its what he does".

I salute the genius who takes me to the shores of Hawaii and leaves me in front of а truly great virtue. I hope you find your own Greatness within this spot. Or at least to down a Guinness pint:)

till then - Here's to waiting!

On Sep. 24th, it was the 250th anniversary of the creation of probably the world's most famous beer - Guinness! The campaign for this quarter a millenium celebration had to be executed by the best. These are 2 ads that manifested and excited the true fans for Arthur's day:)



For the next one, done of course by Saatchi & Saatchi EMEA, the regional creative director John Pallan says:

“The creative challenge was to develop a global idea that would appeal to and attract the next generation of Guinness consumers to the brand whilst ensuring we continue to excite and entertain existing drinkers. We were tasked with creating something that was flexible enough to be used by each of the Guinness regions and exciting enough to inspire people to join in the 250 celebrations.” Source




Aniticipate the best Guiness Commercial Ever :)

made by FRED & FARID, <<<<< CLICK & WATCH !!!!
***
the campaign of wranglers won press grand prix of this year's cannes lions festival. sharp, clear, provoking, emphasising on what we are scare by displaying what we shoud not be, moving towards the central message, the core of the whole campaign. nice!

....i cant finw words. its not an ad anymore. its the solemn pain of a stranger who cannot do anytihng but to watch and realise that this is fucking true....that this is fuckinh happening...

here you can understand the philosophy of 'doctors without borders'. finally realised the meaning of the word admiration...

really nice creative techniques and execution methods in creating summer-seductive appeal to the target audience. from swimewear to a clothline, down to sandals and mineral water. what else you need?:)







I'll leave you with these and anything else you want from down the blog until I come back from my holiday. NazdravE:)

just no comment:)


hahah and learn to fly again"... whata beautiful ad indeed. look at the longer version below:


and the outakes: :D :D "i think u look so pretty" :D


there's so much going on with babies in this financial and economical crisis in the way they are used to lay a more fun approach in communicating the people. by showing babies dealing with stock and shares e-trade tries to imply the easiness and their business. aboslutely memorable ads and worldwide phenomenon (that continued in another tv ads for french mineral water>next post:P)