pe6o's blog

First one is just a continuation of all its predecessors, but this time revealing much deeper intercultural value. What I mean is that it does, as every previous one, rely on the human spirits merging in a unity for a greater cause but at the same time accentuates on the essence of what we should all strive for – bringing happiness to the people around us and to those beyond our own boundaries:



Second one is so fresh that it you can actually suck the succulent flavor out of it. Conceptually it is about young people and the story is submerged into their world. What is fascinating, beyond the fact that 19 different countries will see it in their own languages and that will most probably invigorate the decreasing value of the brand, is that it sets the advertising bar in Bulgaria to a more challenging heights:


Third one needs no comments:

Disgusted by the degraded world around them, the Local HeroeZ decided to change it. To change the people within it. But they needed to understand them. First stop: Sofia...



Who is your hero?

referring back to the I'd love to change the world and especially The world is just awsome posts, I think this sums up the best of both:

this Penetrada of truths resurrects the lost and depraved globalised soul, bringing the essence of its true meaning and whilst reaching to your inner mirror, it tries to answer some of the most important questions we face...



...one of which questions is: Are you here?

With the time turning so quickly cold as a hot pancake after microwave, poeple start staying more in home and start thikning of 2 major things - Christmas, apparently for the Christians, and secondly looking to the inner self saying "How the FUCK has that Year Passed". And probably tasting the cold pancake after that...

I started this blog more than 6 months ago, just for the personal sake of uploading some fun ads and with the hidden idea to document my development in Saatchi & Saatchi. Then it became a hobby, then an addiction, now it's source of reflection, a mirror to that inner self.

Now I am working in AREVA, Germany, as a Business Strategy Intern, still keeping posting about me and the succulent ads. But I realise that this is not enough. I was missing something. I am missing something right now.

I can clearly remember how excited I was after receiving the very first formal reflection of my advertising passion, after me and Gox had collaborated in a very intriguingly committed way. I can remember as well how much has Saatchi & Saatchi given me, reflected in small appreciation gift I made for them.

And this is how I discover my passion. But now, at the very verge of reflecting what the hell I want to do and how I want to do it, I realised one very important thing - self promo is the magic trick. This is what explores you before the others as well as before you. Self promo is the way you act, you think, the way you present your beliefs or rather represent yourself.

Saatchi's best example of self promo this summer is so sincerely and equivocally presented in this ad:



and I believe that it has inspired me to achieve or at least to strive to achieve something with myself. The slogan, that goes something like "If your thinking is unburdened" for the sake of attracting interns to the company, has developed in me my very honest credo: Striving to be better, which I have endorsed not once in this blog.

So, in this line of thoughts, I acknowledged, that what I was missing is hidden only somewhere in me. Somewhere where is yet to be discovered. And although I actually did self promoted myself and my blog, and my beliefs and my experiences through this very reflective post, I know that my credo lies within me and my search for the missing thing, for the most anticipated thing. Probably how to keep that pancake warm and tasty!

So, thank you for Your Time :)

I believe that if everone carries with him even the sightest bit of happiness and LOVE that is abundant in this amazing ad, we would live in one trully awesome world:



I cant stop watching it. I cant stop thinking how good this ad is. And it goes beyond its marketing purpose. It is a cult to the human improvement. Its shows us that happiness is right where we are even if we are not able to see it. It explicitly throws at out face the integrity of the world! The underlying motive here, for us, for You, is just to acknowledge the world around you better and start feeling that integrity. For if you Strive to be better, you will always be Better!

Ok, think you need to watch it again ^^^ this time the 2009 LOVE edition:



Boom De Ya Da, Boom De Ya Da...
:)

My Retail Marketing teacher told us that in April, a month after this was published, on the very final lecture and I just could not believe it. Future is coming so much faster than we think, people, one day truly we will be able to just go in the store and buy all the most suitable to our criteria products through guiding flashes, we will enter our home and the kitchen would suggest us what we want for dinner. All of this through info banking and intelligent computing mechanisms.

JAW-DROPPING!

Now Imagine how can ads suck the best out of this! Or can they suck the worst as well? Ads, direct communication, open one-to-one relationship with every single customer would oppose the privacy of the personal information or of our own secret desires. For example, you 'log on' (in front of a paper world map, sitting in the park with your girlfriend) in search for a holiday and your 6th sense or the new tecnology remembered previous correlated search of a striptease club in the region you looking for and an ad of the relevant correlation is projected in front of you.
Useful for the holiday, not for the current state of mind.

Nevertheless, jaw-dropping is not sufficient enough. Needs to get real. By that time, just use your own 6th sense which milk would spoil the longest and which girl you would like to tip tonight.

Thanks to Ray, for this unique spreading intangible value:)
I watched it twice and surely will do it again, as this ordinary ad man reveals some pretty awesome truths behind both our marketing job or everyday life. Those truths can evolve in opportunities or just ideas for better appreciating what we have as personal tangible and intangible possessions. And this is the whole point of striving to be better, isn't it? please, watch it:




"When you place a value on things like Health, Love, Sex and other things and when you learn to pay some material value of what you've previously discounted for being merely an intangible, a thing not seen, you'll discover that you are much much wealthier than you've ever imagined."

with the benefit of hindsight, having been a Saatchi intern and having soaked up the beauty of the saatchi testimonials and virtues for improving ourselves and striving to be better*, [*a remark the echoed substantially in the FARA'09 hall after the unsubstantiated and unmoral jury's declination of one of our campaings] i'd be happy to introduce you this commercial that is not saatchi's but ogilvy's, and its not bulgarian, but its greek. but it's good:



Globul has already and once more repositioned itself and normally i'd blame vivacom's result of merging the state owned and mystified telecom with the 3d mobile operator in bulgaria (which has quite a designer copycat resemblance with an italian ad company called, surprisingly, vivacom) because such a competitor's move needs "double the action and triple the exitment". But instead, I understand that Cosmote Group have appointed the above-mentioned, ingenious but heavily nose-curved greek people to enhance the corporate vision of Cosmote's comapnies and put the customer into their world. Or was it vice versa?

Trivial as it may sound the music is what fascinates me here and its magical power of carrying the testimonials of the time before us while beautifully and non-chalantly corresponding with the picture of the vibrant world NOW through its 40-years-OLD lyrics...

World Pollution
There's No Solution
Institution
Electrocution
Just Black and White
Rich and Poor
Them and Us
Stop the War

Music - Ten Years After - I'd Love to Change the World from 1971! Link to Youtube>>>>>HERE

The way I see it now is that world is still the same and that one should JUDGE for himself what to do and how to do it towards human improvement and changing the world. Where he STANDS now will be echoed for future songs, ads, and JURY's awards...

Although my point of view for a well-thought and regionally placed Cosmote-Globul ad of paradoxically unchanged world is now obvious, your Judgment I'll leave it up to you.

За българските студенти в чужбина, които възнамеряват или вече са се върнали в България!
За хората, които избират родното и милото пред западния свят!
За нас и за бъдещето ни!


КАРИЕРИ В БЪЛГАРИЯ

Colleagues,

not long ago I wrote a short story of a dandelion. This small puff was one of many others, but it left behind its small puffies...

Saatchi & Saatchi was an unique exeperience for me. The short-term internship became a long-term bound with the amazing people, amazing work and spirit. Thanks everybody for the smiles, for the guidance and the fact, that I found what I love to do!

From the meeting with the team, through the meeting with Kevin Roberts, to the engagement with the work which became a meeting with one very real lovemark for me. This is Saatchi & Saatchi. Meeting happiness.



„Happiness is the biggest drive in productivity!” KR, 28.05.09, Sofia

During this week, the almighty Cannes Lions 56th International Adveritisng Festival will prove to be again the most important ad event in the world. It's more than some golden bald Oscars. It's probably more like Merilyn Monroe's lips or Marlon Brando's falos. The difference is that you can still GET them, only if you have really really great idea..

Workin in Saathi & Saatchi Bulgaria, even as an intern, I started to feel the paradoxicality of the simple idea (in its importance and diabolical misleading abilities) that can genrate great lovemarks. Here Ogilvy would say money, New Moment New Ideas would say effectiveness, Publicis Mark would say contagious converstaion. I start realise how all these different agencies and their own credo's are all just a Marketing results or capitalistic results of buying and selling basically Everything including themselves, throwing the customer from one point of persuasion to another in order buy or need something sometimes completely unnecessary (the famous criticism of the new ad age) and moreover created billions of coctail fiesta gatherings to celebrate their own superiority above the simple man the almighty of which is the big cat, the Cannes Lions...

Yet, it is a celebrtion of the human spirit towards improvement, the one thing I really admire and strive for; its a cult to the human creativity and the versatile mind that can help or even RESCUE our world; its a meeting point of brilliant minds who can show different paths in the search of a new fundamental connection with the customers, more intimate, more beautiful more...real!


In that light, I want to kiss those lips and drink some couple of seductive coctails under the French Riviera sun, smoothly enticing the irresistable italian girl next to me while saving the planet.. Now, call me an idea-listic intern;)

To keep up with the spirit of the blog, here is one Film Gold Cat from 2007. British ofcourse.