pe6o's blog

Some people listen to themselves
rather than listen to what other say.
These people don't come along very often.
But when they do, they remind us
that once you set up on a path,
even though critiques may doubt you
it is ok to believe that there is no can't won't or impossible.
They remind us that is ok to believe
impossible is nothing.



He's got the whole world.
In his hands he's got the whole wide world.
In his hands he's got the whole world.
In his hands he's got the whole world in his hands.



When you are a young gymnastic, the bar has already been set very high.
Nadia was the first to show the world the perfect 10.
Not once but 7 times.
She reminds me if I work hard in life, there is a chance that for just one moment
perfection is possible.



What a brilliant brand value ads, what a 2006 benchmark for brand sustainability. How could you not love it or be inspired?
Adidas - My biggest lovemark.

today's big hype in Twitter, in my credosphere, was about the Most Contagious 2009, a pdf created by the @contagiousmag that comprises in 16 different sub categories the superb contagiousness of the really, really good ideas. Again, was pleasantly surprised to recap what I have seen throughout the year, prompted by the power of social media, some of which I have talked about:

The personal lovemark Adidas, presented here, with this amazing new concept:


Carousel's big Cannes Lions hit, mentioned here:


Further more there are recaps of amazing recent stuff like the marvellous IKEA campagin on Facebook for promoting their new shop:


An the beat goes on and on and on. Urgently contagious pdf file. Good job!

It's very satisfying and intruguing to finally meet the root of your lovemark. It happened to me just several hours ago, standing in front of the Herzogenarauch's World Headquarter of ADIDAS and the Beautiful outlet...



...feeling the anticipation of the world inside running right to my toes. after watching Celebrate Originality tv ad, part of the late 2008 campaign for re-bursting the Originality series of the brand, I felt in love of it sensuality.

It is even more astonishing what does the lovemark keep as a mistery: This Frankonian place is the bithplace of another of the world's most famous brand - PUMA, who's creator Rudolf Dassler happened to be the brother of Adidas one - Adolf Dassler. They both split their original mutual business after the WWII, due allegedly to a betrayal. Since then the two brands are in constant familiy war, which boosted competitiveness that resuled only in world wide favourability. Yet, Adidas keeps the friendly and brilliantly ironic competitive tone:



But the most important feature of the Adidas brand for me, that Puma does not possess, is its intimacy, because the normal green stripped polo, that I just bought, is making me feel proud, comfortable, self-assuring that I belong to the brand and the brand belongs to my tastes. The closeness and intimacy created is what any witty brand manager should constantly seek for, being the best prerequisite for establishing it as a lovemark.

In that line of thought, no wonder the Australians from Lifelounge Ad Agency have created this outdoor, which idea was laid upon the all-day-dreaming about the three virtues of the beloved mark: sensuality, mistery and intimacy:



Yes, indeed this brand is a personal favourite. And yes, it might not be more special to me than it is to the billions of Adidas lovers, but I was able to just discover its roots and just realise what made it such a lovemark:)

this one actually won silver in Cannes



This one inspired me personally to love the mark



this one was ofcourse banned and reminds me of the pepsi cola banned commercial!:)



anticipate my german experience brief and some more Nike ads:))

really nice creative techniques and execution methods in creating summer-seductive appeal to the target audience. from swimewear to a clothline, down to sandals and mineral water. what else you need?:)







I'll leave you with these and anything else you want from down the blog until I come back from my holiday. NazdravE:)