pe6o's blog

Newmarcomm is what I will name the new way of marketing communications that is happening at every second and at every place to probably every one of us. The power of social media has risen in vast and different branches or medium through the power of interactive content, content that engages you to communicate with the brand.

I strongly recommend to follow Mashable.com - the Social Media Guide, as they call themselves and discover for yourself, if not yet, what is going on with the world around you. One of the latest posts is about The 10 Most Innovative Viral Videos of 2009, where I took personal joy to understand that not only I have seen every of them by one way or another, but that they were indeed interactive in their marketing purpose!

Few examples:
Pure engagement, creative idea and brilliant video techniques resulted in this highly disputed viral of Samsung:



After understanding by accident that his quitar has been thrown and broken by United Airlines staff, this guy decided to make a song and upload it on youtube. Result - the biggest negative PR in years and a massive viral that circulated the world:



And I will leave you, if you are a time spender, with this not at all hidden but so engaging and beautiful 12 minutes, prompted by my dear friend Antonio, that won Cyber Lion in so beloved Cannes Lions this year and that sums up what I call very Newmarcomm:



Hope you've enjoyed. Anticipate much more:)

this one actually won silver in Cannes



This one inspired me personally to love the mark



this one was ofcourse banned and reminds me of the pepsi cola banned commercial!:)



anticipate my german experience brief and some more Nike ads:))

made by FRED & FARID, <<<<< CLICK & WATCH !!!!
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the campaign of wranglers won press grand prix of this year's cannes lions festival. sharp, clear, provoking, emphasising on what we are scare by displaying what we shoud not be, moving towards the central message, the core of the whole campaign. nice!

Agency: Duecom, Brazil, 01.01.2009


Agency: Saatchi & Saatchi, Russia, 28.02.2008


Agency: Grey Espana, Spain, Bronz in Cannes, Press, 2009



Agency: FCB, South Africa, Grand Pri in Cannes, Press, 2006

This ad is truly a heartbeat (the song is José Gonzalez - Heartbeats) and some may say its one of the greatest in its effective product appeal and mix of colourful..emotions. like no other. Can you actually Imagine how they dropped 250,000 balls in the streets of San Francisco !!!

Agency: Fallon UK. Sony. Gold Lion @ Cannes 2006.



and just look what beautiful copycat parody I got stuck on. bit too much in its depictive display, but still good. Some say it is a homeage ( wikipedia: homage is a reference within a creative work to someone who greatly influenced the artist would be homage ) as it is a parody with good intentions ;)

Agency: CLEMMOW HORNBY INGE. Tango.



Succulent ads.line.no.other

Brilliant simple copy, brilliant cast (for celebrity endorsement), brilliant timing and sound effects, effective message and appeal to the mass public (who these days are rushing for plasic surgeries like for a warm bread) by saying something so true and so inspiring in a way. The big font of the tagline is just emphasising on the validity of the message and on building trust with the mark. Pure marketing through creativity resulting in Silver in Cannes, gone to SPAIN;)



This is just awesome~ so funny, so unexpected, so catching and really deep (with regards of the hispanic migration issues to the states) beneath its jovial essence. The music is just brilliant with segment from the baywatch legendary series while the copy and the end summarizes it all. There are 8 clips, the first one again won Silver in Cannes, gone to ARGENTINA.





And one final this time Gold Cannes 1 minute spot that went to BRAZIL of just brrriliant music and idea that generates not only smiles but emotions as well. The true friend is anything you can imagine:) Enjoy



I was going to forget - MEXICO Bronz. You judge it :)

...че резултатите ще дойдат - http://www.hotnews-bg.com/ :)
Да ни върви все така, с поглед към бъдещето! Браво на Екипа!

И за да се върнем се пак на вчерашните гоуеми последни наградки на Кан, ето го и гранда при тв филмите:



Ако не можете да разберете за какво иде реч, ТУК можете да разберете. Това е реклама на philips и тяхната уникален продукт Carousel за home cinema, който ще промени начина, по които се гледа филм вкъщи - паузираш и се разхождаш вътре във филмите. Да, да да!!! Ама не, Не, НЕ! току що разбрах от Жоро, криейтив директора, че това всъщност е просто experience enhancing начин да покажат колко е хубаво да гледаш филмите с резолюция 21:9, а не, че буквално можеш да паузираш и гледаш как някои си бърка в носа докато застрелват друг. Жалко, разочароваха ме (след като се почувствах тотално излъган;)

Естествено на Saatchi & Saatchi London T-mobile (общо ЦЕЛИ 10 награди), която взе и други viral и campaign призове тези месеци и която още в Sheffield я гледах:



Ето и едно злато за Public Health & Care, пак от UK.



Страхотна работа с музиката, страхотна история, която драматично води към есенцията на посланието. Една reverse история, която е ефектна в способа да покаже резулатат, който е очакван...

During this week, the almighty Cannes Lions 56th International Adveritisng Festival will prove to be again the most important ad event in the world. It's more than some golden bald Oscars. It's probably more like Merilyn Monroe's lips or Marlon Brando's falos. The difference is that you can still GET them, only if you have really really great idea..

Workin in Saathi & Saatchi Bulgaria, even as an intern, I started to feel the paradoxicality of the simple idea (in its importance and diabolical misleading abilities) that can genrate great lovemarks. Here Ogilvy would say money, New Moment New Ideas would say effectiveness, Publicis Mark would say contagious converstaion. I start realise how all these different agencies and their own credo's are all just a Marketing results or capitalistic results of buying and selling basically Everything including themselves, throwing the customer from one point of persuasion to another in order buy or need something sometimes completely unnecessary (the famous criticism of the new ad age) and moreover created billions of coctail fiesta gatherings to celebrate their own superiority above the simple man the almighty of which is the big cat, the Cannes Lions...

Yet, it is a celebrtion of the human spirit towards improvement, the one thing I really admire and strive for; its a cult to the human creativity and the versatile mind that can help or even RESCUE our world; its a meeting point of brilliant minds who can show different paths in the search of a new fundamental connection with the customers, more intimate, more beautiful more...real!


In that light, I want to kiss those lips and drink some couple of seductive coctails under the French Riviera sun, smoothly enticing the irresistable italian girl next to me while saving the planet.. Now, call me an idea-listic intern;)

To keep up with the spirit of the blog, here is one Film Gold Cat from 2007. British ofcourse.