pe6o's blog

Bitte, was denkst du, wo haben diese meisterhafte Werbungen in gemain?

Agency: BBDO Düsseldorf, Germany


Agency: Bold Ogilvy, Greece


Agency: Kempertrautmann, again Germany


For all: It is the magical touch of SEHSUCHT Production company. Have a magical look, Bitte.

Yes, I am leaving DE, Erlangen. For two-three weeks. Recap of the last 3 months:
Hours were crawling, days were passing, the months - flying. So much to see here and so not enough time. So much to give here and so much to get back. I tried to at least. Got to know many fellow lovely Bulgarians. Got to know some really nice Germans. Got to dance traditional Bulgarian folklor. Got to drink 10s of Jagermeister shots. Got to like. Liked to get. Oh and AREVA, my purpose here, of course: AREVA has been a crucial milestone in my development and will continue to be for the next three months. I've grown up in my view of the what-the-hell-is-waiting for us after graduation. From the work itself through the embedded longing for the lunch break and to the joy of completing something. Joy that should be very apparent below. But it ain't. Because the two months @ Saatchi has given me tremendously more in merely intangible value that anything so far. And I don't know If I want to be otherwise. Saatchi team - I damn Love you. You left me to this:




I am definitely looking forward after Christmas for more adventures here. Weil in adventure kann Mann ihn finden. Pure DEnglish:)

It's very satisfying and intruguing to finally meet the root of your lovemark. It happened to me just several hours ago, standing in front of the Herzogenarauch's World Headquarter of ADIDAS and the Beautiful outlet...



...feeling the anticipation of the world inside running right to my toes. after watching Celebrate Originality tv ad, part of the late 2008 campaign for re-bursting the Originality series of the brand, I felt in love of it sensuality.

It is even more astonishing what does the lovemark keep as a mistery: This Frankonian place is the bithplace of another of the world's most famous brand - PUMA, who's creator Rudolf Dassler happened to be the brother of Adidas one - Adolf Dassler. They both split their original mutual business after the WWII, due allegedly to a betrayal. Since then the two brands are in constant familiy war, which boosted competitiveness that resuled only in world wide favourability. Yet, Adidas keeps the friendly and brilliantly ironic competitive tone:



But the most important feature of the Adidas brand for me, that Puma does not possess, is its intimacy, because the normal green stripped polo, that I just bought, is making me feel proud, comfortable, self-assuring that I belong to the brand and the brand belongs to my tastes. The closeness and intimacy created is what any witty brand manager should constantly seek for, being the best prerequisite for establishing it as a lovemark.

In that line of thought, no wonder the Australians from Lifelounge Ad Agency have created this outdoor, which idea was laid upon the all-day-dreaming about the three virtues of the beloved mark: sensuality, mistery and intimacy:



Yes, indeed this brand is a personal favourite. And yes, it might not be more special to me than it is to the billions of Adidas lovers, but I was able to just discover its roots and just realise what made it such a lovemark:)

long time now was thinking how to introduce you my German experience so far and how I perceive it through the perplexity of the language here, through their most beloved things and through, of course, an ad. Luckily, the embodiment of all above was the brain behind this Golden Drum Film Gold award, who is actually from Austria:



Und er fliegt, und er fliegt... hahaha

Now that is what I hear here, how you felt is what I feel here, what you saw is what I might do here, right after numerous "Schönes Wochenende" have been said on Friday afternoon. Now that is true, but not german. For everything else(as another enriched in semiotics ad goes)and for everyone else (who apparently does not know German) there is the Subtitled link for the ad.

Anticipate more German or Not adventures, looked through the eyes of an ordinary Bulgarian Intern, coming from UK. I will leave you with another enriched spit (my mom would love this) from a Film Gold award von das Slovenian Golden Drum stuff (hate myself already) which is GRAND PRIX, oh my, and which is Czech. Ha-ha. Bless them:



Oh and yes, I am working in a French company and my boss is Hungarian. Bless that.