pe6o's blog

Disgusted by the degraded world around them, the Local HeroeZ decided to change it. To change the people within it. But they needed to understand them. First stop: Sofia...



Who is your hero?

"What’s the world’s greatest lie?" the boy asked, completely surprised?
“It’s this: that at a certain point in our lives, we lose control of what’s happening to us, and our lives become controlled by fate. That’s the world’s greatest lie."

Newborn in Haiti, 20.01.2010, boston.com/bigpicture

This boy will someday understand the truth about the world's greatest lie.

With the time turning so quickly cold as a hot pancake after microwave, poeple start staying more in home and start thikning of 2 major things - Christmas, apparently for the Christians, and secondly looking to the inner self saying "How the FUCK has that Year Passed". And probably tasting the cold pancake after that...

I started this blog more than 6 months ago, just for the personal sake of uploading some fun ads and with the hidden idea to document my development in Saatchi & Saatchi. Then it became a hobby, then an addiction, now it's source of reflection, a mirror to that inner self.

Now I am working in AREVA, Germany, as a Business Strategy Intern, still keeping posting about me and the succulent ads. But I realise that this is not enough. I was missing something. I am missing something right now.

I can clearly remember how excited I was after receiving the very first formal reflection of my advertising passion, after me and Gox had collaborated in a very intriguingly committed way. I can remember as well how much has Saatchi & Saatchi given me, reflected in small appreciation gift I made for them.

And this is how I discover my passion. But now, at the very verge of reflecting what the hell I want to do and how I want to do it, I realised one very important thing - self promo is the magic trick. This is what explores you before the others as well as before you. Self promo is the way you act, you think, the way you present your beliefs or rather represent yourself.

Saatchi's best example of self promo this summer is so sincerely and equivocally presented in this ad:



and I believe that it has inspired me to achieve or at least to strive to achieve something with myself. The slogan, that goes something like "If your thinking is unburdened" for the sake of attracting interns to the company, has developed in me my very honest credo: Striving to be better, which I have endorsed not once in this blog.

So, in this line of thoughts, I acknowledged, that what I was missing is hidden only somewhere in me. Somewhere where is yet to be discovered. And although I actually did self promoted myself and my blog, and my beliefs and my experiences through this very reflective post, I know that my credo lies within me and my search for the missing thing, for the most anticipated thing. Probably how to keep that pancake warm and tasty!

So, thank you for Your Time :)

It's very satisfying and intruguing to finally meet the root of your lovemark. It happened to me just several hours ago, standing in front of the Herzogenarauch's World Headquarter of ADIDAS and the Beautiful outlet...



...feeling the anticipation of the world inside running right to my toes. after watching Celebrate Originality tv ad, part of the late 2008 campaign for re-bursting the Originality series of the brand, I felt in love of it sensuality.

It is even more astonishing what does the lovemark keep as a mistery: This Frankonian place is the bithplace of another of the world's most famous brand - PUMA, who's creator Rudolf Dassler happened to be the brother of Adidas one - Adolf Dassler. They both split their original mutual business after the WWII, due allegedly to a betrayal. Since then the two brands are in constant familiy war, which boosted competitiveness that resuled only in world wide favourability. Yet, Adidas keeps the friendly and brilliantly ironic competitive tone:



But the most important feature of the Adidas brand for me, that Puma does not possess, is its intimacy, because the normal green stripped polo, that I just bought, is making me feel proud, comfortable, self-assuring that I belong to the brand and the brand belongs to my tastes. The closeness and intimacy created is what any witty brand manager should constantly seek for, being the best prerequisite for establishing it as a lovemark.

In that line of thought, no wonder the Australians from Lifelounge Ad Agency have created this outdoor, which idea was laid upon the all-day-dreaming about the three virtues of the beloved mark: sensuality, mistery and intimacy:



Yes, indeed this brand is a personal favourite. And yes, it might not be more special to me than it is to the billions of Adidas lovers, but I was able to just discover its roots and just realise what made it such a lovemark:)

thanks to Sabin:

The trip to Austria has undoubtedly left me with the feeling of the ad below: some kind of strange car balet with the only small difference of 4000 Euro Chalga Surround System...



And this one, internationally astute in its metaphorical embodiement, left me with just a doubt what the hell meant the last sentence:


Now I got it.
Viva la Franzela

My Retail Marketing teacher told us that in April, a month after this was published, on the very final lecture and I just could not believe it. Future is coming so much faster than we think, people, one day truly we will be able to just go in the store and buy all the most suitable to our criteria products through guiding flashes, we will enter our home and the kitchen would suggest us what we want for dinner. All of this through info banking and intelligent computing mechanisms.

JAW-DROPPING!

Now Imagine how can ads suck the best out of this! Or can they suck the worst as well? Ads, direct communication, open one-to-one relationship with every single customer would oppose the privacy of the personal information or of our own secret desires. For example, you 'log on' (in front of a paper world map, sitting in the park with your girlfriend) in search for a holiday and your 6th sense or the new tecnology remembered previous correlated search of a striptease club in the region you looking for and an ad of the relevant correlation is projected in front of you.
Useful for the holiday, not for the current state of mind.

Nevertheless, jaw-dropping is not sufficient enough. Needs to get real. By that time, just use your own 6th sense which milk would spoil the longest and which girl you would like to tip tonight.

the Best UK TV advert of all time!!!



every single time I watch this art masterpiece I embark upon incredible nuances of what makes the really good ad, a great one and I strongly suggest you to either embrace its thoughtfulness or just go to a random irish pub and taste it.

for me the message conveys the idea of what is beyond us and the patience needed for our time ahead. The story told is a citation of the 19th century novel Moby Dick, where the drenched in mystical melancholy Captain Ahab is perpatuated in his long patient search for the big white whale. Just as the surfer, for his majestic wave, who "waits, its what he does".

I salute the genius who takes me to the shores of Hawaii and leaves me in front of а truly great virtue. I hope you find your own Greatness within this spot. Or at least to down a Guinness pint:)

till then - Here's to waiting!

Ин сърч оф фъни рекламки, попаднах на това проникновение:)



Другата седмица се местя при криейтив отдела. Принципно нямам търпение, но и тук при акаунтите ми харесва. Особено това, че в момента съм на работа... Нали, Ин дъ сърч оф инспиреишън. Вижте и новата публикация на Kevin Roberts за престоя, впечатленията и мистерията около Българите. Имах, както написах, уникалната чест да се запозная с него (което деяние едностранно остава само в моето съзнание) и на живо да усетя магията на един уникален човек. А, и стискайте палци довечера да спечелим първо място на конкурса:)