pe6o's blog

Several months ago, I'd make a childishly sophisticated analysis of the effectiveness of the following ad. I’d point who told me about it and make a link to its source. I'd emphasize on its nuances and make a broad supportive suggestion of the history of the method used in targeting the customers. Very particularly I’d be using my own imaginative database to infuse the idea that I am aware how to come up with such concept. I'd also make a runaway joke in brackets (often unsuccessful) from the seriousness of the post and will definitely try to conclude with a summarizing inspirational appeal, similar to the one incorporated in the spot. Finally I’d embed the ad:



Tomorrow I’d be grateful if you enjoyed your brief stay in the blog and will be pleasantly delighted to hear a comment from you how to improve it.
Thank you!

Contemplating on the power of music influencing the subconsciousness, this ad is a brilliant example. Found it today from Kevin's blog, a pure "Mystery, Sensuality and Intimacy Argentinean-style":


FULL unbelievably good song >>>>> LINK

But OK, I admit I just used this for filling the post. The actual reason is that I hate Megan and I just wanted to show you how impeccably hideous she looks like these days with Armani. Please try to ignore all the discrepancies of any expectations (by just clicking):
















Mystery, Sensuality and Intimacy Armani-style

With the time turning so quickly cold as a hot pancake after microwave, poeple start staying more in home and start thikning of 2 major things - Christmas, apparently for the Christians, and secondly looking to the inner self saying "How the FUCK has that Year Passed". And probably tasting the cold pancake after that...

I started this blog more than 6 months ago, just for the personal sake of uploading some fun ads and with the hidden idea to document my development in Saatchi & Saatchi. Then it became a hobby, then an addiction, now it's source of reflection, a mirror to that inner self.

Now I am working in AREVA, Germany, as a Business Strategy Intern, still keeping posting about me and the succulent ads. But I realise that this is not enough. I was missing something. I am missing something right now.

I can clearly remember how excited I was after receiving the very first formal reflection of my advertising passion, after me and Gox had collaborated in a very intriguingly committed way. I can remember as well how much has Saatchi & Saatchi given me, reflected in small appreciation gift I made for them.

And this is how I discover my passion. But now, at the very verge of reflecting what the hell I want to do and how I want to do it, I realised one very important thing - self promo is the magic trick. This is what explores you before the others as well as before you. Self promo is the way you act, you think, the way you present your beliefs or rather represent yourself.

Saatchi's best example of self promo this summer is so sincerely and equivocally presented in this ad:



and I believe that it has inspired me to achieve or at least to strive to achieve something with myself. The slogan, that goes something like "If your thinking is unburdened" for the sake of attracting interns to the company, has developed in me my very honest credo: Striving to be better, which I have endorsed not once in this blog.

So, in this line of thoughts, I acknowledged, that what I was missing is hidden only somewhere in me. Somewhere where is yet to be discovered. And although I actually did self promoted myself and my blog, and my beliefs and my experiences through this very reflective post, I know that my credo lies within me and my search for the missing thing, for the most anticipated thing. Probably how to keep that pancake warm and tasty!

So, thank you for Your Time :)

with the benefit of hindsight, having been a Saatchi intern and having soaked up the beauty of the saatchi testimonials and virtues for improving ourselves and striving to be better*, [*a remark the echoed substantially in the FARA'09 hall after the unsubstantiated and unmoral jury's declination of one of our campaings] i'd be happy to introduce you this commercial that is not saatchi's but ogilvy's, and its not bulgarian, but its greek. but it's good:



Globul has already and once more repositioned itself and normally i'd blame vivacom's result of merging the state owned and mystified telecom with the 3d mobile operator in bulgaria (which has quite a designer copycat resemblance with an italian ad company called, surprisingly, vivacom) because such a competitor's move needs "double the action and triple the exitment". But instead, I understand that Cosmote Group have appointed the above-mentioned, ingenious but heavily nose-curved greek people to enhance the corporate vision of Cosmote's comapnies and put the customer into their world. Or was it vice versa?

Trivial as it may sound the music is what fascinates me here and its magical power of carrying the testimonials of the time before us while beautifully and non-chalantly corresponding with the picture of the vibrant world NOW through its 40-years-OLD lyrics...

World Pollution
There's No Solution
Institution
Electrocution
Just Black and White
Rich and Poor
Them and Us
Stop the War

Music - Ten Years After - I'd Love to Change the World from 1971! Link to Youtube>>>>>HERE

The way I see it now is that world is still the same and that one should JUDGE for himself what to do and how to do it towards human improvement and changing the world. Where he STANDS now will be echoed for future songs, ads, and JURY's awards...

Although my point of view for a well-thought and regionally placed Cosmote-Globul ad of paradoxically unchanged world is now obvious, your Judgment I'll leave it up to you.

On Sep. 24th, it was the 250th anniversary of the creation of probably the world's most famous beer - Guinness! The campaign for this quarter a millenium celebration had to be executed by the best. These are 2 ads that manifested and excited the true fans for Arthur's day:)



For the next one, done of course by Saatchi & Saatchi EMEA, the regional creative director John Pallan says:

“The creative challenge was to develop a global idea that would appeal to and attract the next generation of Guinness consumers to the brand whilst ensuring we continue to excite and entertain existing drinkers. We were tasked with creating something that was flexible enough to be used by each of the Guinness regions and exciting enough to inspire people to join in the 250 celebrations.” Source




Aniticipate the best Guiness Commercial Ever :)

Somebody told me that life is not measured by the breaths you take but by the moments that take your breath away. cheezy, indeed, but very very true.
last few days were full of such moments and I can't begin thanking everybody. from the mental dudes on madonna's backstage, to the incredible SAATCHI team at the FARA'09, to my loving family and mostly my friends last night on the official birthday celebration!

One big THANK you for your love and friendship!

I want to salute Saatchi's ex-colleagues for their Bronz award in the New Communicaiton Channel category at the festival. It is a outdoor tile placed all around parks and streets which is an announcement for the business of a construction company, with very humurously used slogan ("We stick tiles first-class") for their potential clients and the number of the company. Simple as that:)




This I hope was one big breath for everybody. Keep breathing team:)

1. Августския брой на сп. Мениджър, страница 100. Поздрав Саше и Соф, Радо и Жоро. Благодаря ви!

2. Бат Бойко дава ГАЗ!!!

3. Едно голямо ЧЕСТИТО на Милин и новородената му Белослава! :))))

Colleagues,

not long ago I wrote a short story of a dandelion. This small puff was one of many others, but it left behind its small puffies...

Saatchi & Saatchi was an unique exeperience for me. The short-term internship became a long-term bound with the amazing people, amazing work and spirit. Thanks everybody for the smiles, for the guidance and the fact, that I found what I love to do!

From the meeting with the team, through the meeting with Kevin Roberts, to the engagement with the work which became a meeting with one very real lovemark for me. This is Saatchi & Saatchi. Meeting happiness.



„Happiness is the biggest drive in productivity!” KR, 28.05.09, Sofia

Agency: Duecom, Brazil, 01.01.2009


Agency: Saatchi & Saatchi, Russia, 28.02.2008


Agency: Grey Espana, Spain, Bronz in Cannes, Press, 2009



Agency: FCB, South Africa, Grand Pri in Cannes, Press, 2006

...че резултатите ще дойдат - http://www.hotnews-bg.com/ :)
Да ни върви все така, с поглед към бъдещето! Браво на Екипа!

И за да се върнем се пак на вчерашните гоуеми последни наградки на Кан, ето го и гранда при тв филмите:



Ако не можете да разберете за какво иде реч, ТУК можете да разберете. Това е реклама на philips и тяхната уникален продукт Carousel за home cinema, който ще промени начина, по които се гледа филм вкъщи - паузираш и се разхождаш вътре във филмите. Да, да да!!! Ама не, Не, НЕ! току що разбрах от Жоро, криейтив директора, че това всъщност е просто experience enhancing начин да покажат колко е хубаво да гледаш филмите с резолюция 21:9, а не, че буквално можеш да паузираш и гледаш как някои си бърка в носа докато застрелват друг. Жалко, разочароваха ме (след като се почувствах тотално излъган;)

Естествено на Saatchi & Saatchi London T-mobile (общо ЦЕЛИ 10 награди), която взе и други viral и campaign призове тези месеци и която още в Sheffield я гледах:



Ето и едно злато за Public Health & Care, пак от UK.



Страхотна работа с музиката, страхотна история, която драматично води към есенцията на посланието. Една reverse история, която е ефектна в способа да покаже резулатат, който е очакван...

4-та седмица в тази агенция и не знам дали бавно или бързо минава времето. Което е винаги хубаво, защото тези 2 крайности са показни сами по себе си за едностранието на дадено чувство, докато тези 4 седмици бяха наистина един реален професионален досег с рекламата, което бавно или бързо дава многостранни резултати: участвах със самочувствие в един аматьорски конкурс, спечелихме нови клиенти, опитвах се да давам идеи навсякъде, получих някакви похвали, запознах се с готини хора..абе много. И те първа готиното започва...
Нещото обаче, което недописва моята картинка е голямата картинка. А суровата истина е, че аз съм просто едно транзитно пухче в тази кипяща природа и ми остава още толкова време и точно когато ще съм набрал скорост, когато ще вкуса и от другите чинии (криейтивите) ще има едно голямо Довиждане. Липсва ми знанието, че мога да си изпълня цялото лято с работа и цялото сърце с готини идеи. А нали точно това е идеята на the underlying reason - прочутите lovemarks – да прокараш всичко през сърцето и да знаеш, че си дал всичко от себе си в този детайл, в този диалог, в тази картина или това послание. Знам, че Принадлежа тук, защото, както му написах на Милин преди месеци, аз живея за тези много вътрешни чувства и живея за да ги изразя. Мисля си, че с каквато и реклама да се зловим, това прокарване Трябва да ни е лежащото верую, за да изпълним сърцата на клиентите и на потребителите с нашата любов. За тези дни много съм чувал да се говори за lovemarks и много обичам 3-те основни й компонента, образуващи смисъла в съществуването й – мистерия, чувственост, интимност. И все си мисля, че при повече време тук с екипа, ще мога да прокарам тези мои 'марки' или елементи към общата ни работа и успехи...
Да, ама не, защото 2 месеца са само едно пухче. Оства ми само да се наслаждавам на момента и ако успея, и той на мен:)