pe6o's blog

On March 16th, the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) launched an updated Advertising code. Thevpowerful watchdogs have given all the stakeholders and the Advertising Asscociation (AA) actors 6 months to familiarise themselves wit the extensive guidelines "in their commitment to social responsible advertyising", said Andrew Bold, the chairman of CAP and BCAP, adding the new code will "show self-regulation at its best" and will endure all ads continue to be legal, decent, honest and truthful. The key aspects include new easier regulation in TV and Radio broadcasting, better child protection and optimised environmental clarity. The AA welcomes the changes and will begin putting forward steps for full compliance.

Meanwhile, on March 17th, the Advertising Agencies Association (AAA) in Bulgaria and the Bulgarian Association of Advertisers (BAA) have put forward a legislation for better code and practices during competitions for choosing an agency. This mutual agreement will affect both business sides in the developing advertising market, as it will alleviate and clarify the process by which agencies are entering a competition for a client. The chairman of BAA and Managing director of Nestle Bulgaria, Antonis Kantzelis, said that the new code will "gurantee equal rights to the competition, reduce time and costs for all parties and will allow to be produced effective advertising." while Krasimir Gergov, the chairman of AAA, adds that "complying such regulations is a proof that both sides in the market are working successfuly."
This move from the Bulgarian watchdogs are considered as the first major step towards establishing a self-regulation practices in the market met by moderate optimism by PR observants.

With all said, despite the difference in mileage, there is one path set before the Bulgarian and UK ad market towards incorporating the values for better advertising practices between all agencies, advertisiers and the consumers themselves.

While in Bulgaria the advertising market is expected to slump with 7-10 %, United Kingdom expects even inflation of the market, bringing campaigns to a costly deliverance. However, that might be true only due to seasonal activity, such as the World Cup.

Interesting fact is that TV sets a 60% share in BG compared to only 26% in UK, as the volume equals around 100 MEUR for the whole 2009 and, correspondingly, estimated 336 MEUR only for May, this year. The difference is so vast as the markets are.


However, Carat says today that global ad market is down 5.9 %, more than 1% higher then previous estimations. This will further meld future discrepancies and infuse fear in budgeting for this year, postponing the rebound.

The crucial Internet in UK advertising stands on 24,8 % share, as close to the TV, while in Bulgaria the expected boom did not happen, according to PR specialists. The 17 MEUR market volume in 2009 had a rise with only 4 %, compared to a shocking 76% in 2008. The same 4% rise that UK internet will see this year.

So, with all said, expectations and numbers continue to merge in the global slumping market, where BG & UK are on the same difference plan to carefully prepare for their forthcoming renaissance next year.

long time now was thinking how to introduce you my German experience so far and how I perceive it through the perplexity of the language here, through their most beloved things and through, of course, an ad. Luckily, the embodiment of all above was the brain behind this Golden Drum Film Gold award, who is actually from Austria:



Und er fliegt, und er fliegt... hahaha

Now that is what I hear here, how you felt is what I feel here, what you saw is what I might do here, right after numerous "Schönes Wochenende" have been said on Friday afternoon. Now that is true, but not german. For everything else(as another enriched in semiotics ad goes)and for everyone else (who apparently does not know German) there is the Subtitled link for the ad.

Anticipate more German or Not adventures, looked through the eyes of an ordinary Bulgarian Intern, coming from UK. I will leave you with another enriched spit (my mom would love this) from a Film Gold award von das Slovenian Golden Drum stuff (hate myself already) which is GRAND PRIX, oh my, and which is Czech. Ha-ha. Bless them:



Oh and yes, I am working in a French company and my boss is Hungarian. Bless that.