pe6o's blog

HEY, listen, Gox & I have an advertising agency - Gobox!

OUR official website is still under construction.

SO, you can check our FB, Twitter and even our BLOGobox.

AND hey, feel free to tell us what you think!

FOR it is not a box.

BUT is:

Wieden + Kennedy



Way + Kool

To whom it may concern:


Hello there.

My name is GOBOX and I am an advertising agency baby.

I will have soon my own web cradle so you can watch me grow.

Be sure I will make you smile all the time.


But until then...

Imagine this article is written in 2 years. Read it. Then think again.

In a world of diminishing values and luring skepticism, where offline communication just might happen due to online one, social media serves as a river bent: strong, until you think it might get a crack. Then, the notion of its stability and validation turns into a debatable issue. I think this is what might happen.

We might all crack.

Far apart from the definition of hate [intense hostility and aversion usually deriving from fear, anger, or sense of injury], the defining feeling towards the social media is predominantly one: addiction. It may be true for a small percentage of all the people, it may be true that no one around you has not even heard of Twitter but you are certain they will. Argue if I am wrong, but how many of you tried it and never used it again? Yep, still addicted.

If you actually have not heard it, let me just prove my point: How many times you log on Facebook per day? What is the first thing you do when you get back home? How do you actually feel when you get a shared link? What is the next big buzz that is going on the web? Please, write an honest comment below. Straight to my point:

Links between people are not anymore what they used to mean.

The fluids are ever more contained within the box you are living or working in. Fear of not being connected over the web is drawing in now and then, anger of not being replied back drives your sense of being hurt. Hate is NOW emerging and it is towards the people around you. I want to drive it towards the Media itself.

Again, it might not be true for You. Reading this, you might be in your mid 20’s or more, almost fully developed a justified sense of the world having lived in times of no cell phone and no emails and successfully balancing the on/off button. But You as well perfectly know what is going around us:
7 year-old kids spend as much time in class as on their mobiles,
10 year-olds have 100’s of friends on Facebook who start build relationships online,
13 year-olds are observing 50-year-old genitals on chatroulette and…laugh. No shock. Laugh.

On the other hand, grown-ups, in probably all fields of business, need social media. They need it so badly, that

the dream of not needing it has become needless.

The flash back of the stationary telephone phone calls is accompanied with nothing but a naïve smile. Sometimes we do laugh as well.

Nevertheless, inside we feel that the unprecedented benefit of our blogs and online connection that enlarge our horizons is actually the path of introvert happiness, one which is out of necessity, not out of pure instinct. We need to share everything and paradoxically we do not need to share it with the people around us. We have become so much self-aware of how we present ourselves and the things that defines is that the famous share is care now it is careful what you share.

We have built a social media awareness how to express our feelings.

…to be continued

On March 16th, the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) launched an updated Advertising code. Thevpowerful watchdogs have given all the stakeholders and the Advertising Asscociation (AA) actors 6 months to familiarise themselves wit the extensive guidelines "in their commitment to social responsible advertyising", said Andrew Bold, the chairman of CAP and BCAP, adding the new code will "show self-regulation at its best" and will endure all ads continue to be legal, decent, honest and truthful. The key aspects include new easier regulation in TV and Radio broadcasting, better child protection and optimised environmental clarity. The AA welcomes the changes and will begin putting forward steps for full compliance.

Meanwhile, on March 17th, the Advertising Agencies Association (AAA) in Bulgaria and the Bulgarian Association of Advertisers (BAA) have put forward a legislation for better code and practices during competitions for choosing an agency. This mutual agreement will affect both business sides in the developing advertising market, as it will alleviate and clarify the process by which agencies are entering a competition for a client. The chairman of BAA and Managing director of Nestle Bulgaria, Antonis Kantzelis, said that the new code will "gurantee equal rights to the competition, reduce time and costs for all parties and will allow to be produced effective advertising." while Krasimir Gergov, the chairman of AAA, adds that "complying such regulations is a proof that both sides in the market are working successfuly."
This move from the Bulgarian watchdogs are considered as the first major step towards establishing a self-regulation practices in the market met by moderate optimism by PR observants.

With all said, despite the difference in mileage, there is one path set before the Bulgarian and UK ad market towards incorporating the values for better advertising practices between all agencies, advertisiers and the consumers themselves.