pe6o's blog

Several months ago, I'd make a childishly sophisticated analysis of the effectiveness of the following ad. I’d point who told me about it and make a link to its source. I'd emphasize on its nuances and make a broad supportive suggestion of the history of the method used in targeting the customers. Very particularly I’d be using my own imaginative database to infuse the idea that I am aware how to come up with such concept. I'd also make a runaway joke in brackets (often unsuccessful) from the seriousness of the post and will definitely try to conclude with a summarizing inspirational appeal, similar to the one incorporated in the spot. Finally I’d embed the ad:



Tomorrow I’d be grateful if you enjoyed your brief stay in the blog and will be pleasantly delighted to hear a comment from you how to improve it.
Thank you!

Bitte, was denkst du, wo haben diese meisterhafte Werbungen in gemain?

Agency: BBDO Düsseldorf, Germany


Agency: Bold Ogilvy, Greece


Agency: Kempertrautmann, again Germany


For all: It is the magical touch of SEHSUCHT Production company. Have a magical look, Bitte.

Happy Valentine's Day!
Feliz día de San Valentín
Alles Liebe zum Valentinstag!
Buon San Valentino
Bonne Saint Valentin
情人節快樂
Честит Свети Валентин:



Point given that no matter who you are, there is one universal language of the heart.
Pint given for Droga5 behind this brilliant ad idea.
Cheers

Advertising needs more than few words to be defined or at least described.
The common standards suggest that among all the noise one needs something very targeted, personal and sustainable. But how necessary is such a standard?
By how we advertise a product or an idea or anything that we want to sell/convey hides the beauty of it. And if an ad should be in its primary essense targeted, why not be through the trick of a reverse method, i.e. purposely provoking a mash of 'noises' or motives, that will be used as a tailored clutter of messages distributing the idea behind. Sounds confusing? Well look at this:



Through "imagine yourself" platfrom and with the mix of a constant advocator of such surreal scenario, this ad proves its noise to be of great help to the viewer. It leaves the essense of the product at the end, building through array of various colours that will rest in the customer's mind.
Maybe the Old Spice just bacame bit newer this time.

It is challenging for some poeple to say if they have ONE favourtie song.
One of all times. One, that despite of the place, the time or the mood it will always be your song, especially written to you or especially affecting you. Do you have such song? Say it out loud!

I was quite pleasantly surprised to hear MY most favourite song in this ad from 2003:


And it is so much more interesting to hear another hugely BELOVED song in he SAME brand!:

One would probably start to question himself: Is that brand amazing or they just know really good songs. The result is that Mitsubishi is now stuck in my mind, at least. That is one hell of a marketing.

Disgusted by the degraded world around them, the Local HeroeZ decided to change it. To change the people within it. But they needed to understand them. First stop: Sofia...



Who is your hero?