pe6o's blog

Thanks to Ray, for this unique spreading intangible value:)
I watched it twice and surely will do it again, as this ordinary ad man reveals some pretty awesome truths behind both our marketing job or everyday life. Those truths can evolve in opportunities or just ideas for better appreciating what we have as personal tangible and intangible possessions. And this is the whole point of striving to be better, isn't it? please, watch it:




"When you place a value on things like Health, Love, Sex and other things and when you learn to pay some material value of what you've previously discounted for being merely an intangible, a thing not seen, you'll discover that you are much much wealthier than you've ever imagined."

one of the few things I'm sure is that in 5 years time I'll love this song:



apparently, having it on my player for more than year, I just re-discovered this uniquely vibrant and smile provoking tune, that immediately evoked a feeling of a randomly ambitious marketing graduate, who suggested this song for the new tv camapign of the blue-chip wannabe company he just started working for and who is still complacently trembling of exitement every time when an approving tap on his shoulder meant that the sales of the company rose again...

now then, with supposingly same sort of exitement, I found this ad:



and am now not suprised that there are hundreds of videos of Saturn car ads, each and every one of them with brillaint choice of music! <<<LINK>>>

well, obviously my dreams for wannabe such marketing graduate will reluctantly stay in this 50th post for now. Maybe untill 5 years time, when there will be sun sun sun :)

in the mid of the week, here a bit of really classic banned tv ads:













Enjoy the forbidden fruit of racism, discrimination and devalue :)

Here is just a quick glipse of the poster ad evolutionary road for the non-disputably the most famous drinks brand in the world or even at all - Coca-Cola. Although not being my favourite non-alchoholic drink (the other ones are a matter of another blog I quess), Coke has become a symbol of the 20th century America and of the capitalistic exploitation of how ads target us (from Drink Coca-Cola to live on the Coke side of life) and how they have created the diabolical pathway for generating a need of the product. Nowadays Coca-Cola still does it, but in a very submissive way, provoking our embedded desires for happiness.

Which, on the bright side, make us feel happy drinkin it :)

the Best UK TV advert of all time!!!



every single time I watch this art masterpiece I embark upon incredible nuances of what makes the really good ad, a great one and I strongly suggest you to either embrace its thoughtfulness or just go to a random irish pub and taste it.

for me the message conveys the idea of what is beyond us and the patience needed for our time ahead. The story told is a citation of the 19th century novel Moby Dick, where the drenched in mystical melancholy Captain Ahab is perpatuated in his long patient search for the big white whale. Just as the surfer, for his majestic wave, who "waits, its what he does".

I salute the genius who takes me to the shores of Hawaii and leaves me in front of а truly great virtue. I hope you find your own Greatness within this spot. Or at least to down a Guinness pint:)

till then - Here's to waiting!

with the benefit of hindsight, having been a Saatchi intern and having soaked up the beauty of the saatchi testimonials and virtues for improving ourselves and striving to be better*, [*a remark the echoed substantially in the FARA'09 hall after the unsubstantiated and unmoral jury's declination of one of our campaings] i'd be happy to introduce you this commercial that is not saatchi's but ogilvy's, and its not bulgarian, but its greek. but it's good:



Globul has already and once more repositioned itself and normally i'd blame vivacom's result of merging the state owned and mystified telecom with the 3d mobile operator in bulgaria (which has quite a designer copycat resemblance with an italian ad company called, surprisingly, vivacom) because such a competitor's move needs "double the action and triple the exitment". But instead, I understand that Cosmote Group have appointed the above-mentioned, ingenious but heavily nose-curved greek people to enhance the corporate vision of Cosmote's comapnies and put the customer into their world. Or was it vice versa?

Trivial as it may sound the music is what fascinates me here and its magical power of carrying the testimonials of the time before us while beautifully and non-chalantly corresponding with the picture of the vibrant world NOW through its 40-years-OLD lyrics...

World Pollution
There's No Solution
Institution
Electrocution
Just Black and White
Rich and Poor
Them and Us
Stop the War

Music - Ten Years After - I'd Love to Change the World from 1971! Link to Youtube>>>>>HERE

The way I see it now is that world is still the same and that one should JUDGE for himself what to do and how to do it towards human improvement and changing the world. Where he STANDS now will be echoed for future songs, ads, and JURY's awards...

Although my point of view for a well-thought and regionally placed Cosmote-Globul ad of paradoxically unchanged world is now obvious, your Judgment I'll leave it up to you.